Professional Accounting Consulting Services: Career Marketing Plan
|Career Marketing Plan |
|MKT 3010 |
|Wenzhu Mou |
Mission Statement
To provide professional accounting consulting services for small to midsize business at a lower cost than big accounting firms.
Current Marketing Situation
Market Description
• Segmented by positioning: I segmented the accounting industry in 4 categories: corporate accounting, government accounting, public accounting, and independent accounting
1) Public accounting provides services including auditing, tax consulting, and merger and acquisition advices. (Main services provided by Big Four on wetfeet.com) The main business in public accounting is auditing. Most people working in this field get certification as a CPA. Tax consultants help clients maximize their company’s profit by manipulating the income statement to deduct tax. Other consultants may help companies to evaluate employee compensation, benefits and manage their assets. What auditors do is “audit financial information and prepare statements for investors or officials to show that their financial activities have been properly conducted and reported.” (careeroverview.com) The Big Four, Deloitte Touche Tohmatsu, Ernst & Young, KPMG and PricewaterhouseCoopers, have business sections such as assurance, taxation, and advisory. The Big Four have led the industry as they create an oligopoly in public accounting field. So in public accounting, there are these three main sub-segments. (wikipedia.com)
2) Corporate accounting is also called in-house accounting. Every company has accountants setting budgets, managing accounts and assets, tracking payroll, and other financial matters. In-house accountants are also responsible for managing company 's accounts payable and accounts receivable. These accountants also conduct
|MKT 3010 |
|Wenzhu Mou |
Mission Statement
To provide professional accounting consulting services for small to midsize business at a lower cost than big accounting firms.
Current Marketing Situation
Market Description
• Segmented by positioning: I segmented the accounting industry in 4 categories: corporate accounting, government accounting, public accounting, and independent accounting
1) Public accounting provides services including auditing, tax consulting, and merger and acquisition advices. (Main services provided by Big Four on wetfeet.com) The main business in public accounting is auditing. Most people working in this field get certification as a CPA. Tax consultants help clients maximize their company’s profit by manipulating the income statement to deduct tax. Other consultants may help companies to evaluate employee compensation, benefits and manage their assets. What auditors do is “audit financial information and prepare statements for investors or officials to show that their financial activities have been properly conducted and reported.” (careeroverview.com) The Big Four, Deloitte Touche Tohmatsu, Ernst & Young, KPMG and PricewaterhouseCoopers, have business sections such as assurance, taxation, and advisory. The Big Four have led the industry as they create an oligopoly in public accounting field. So in public accounting, there are these three main sub-segments. (wikipedia.com)
2) Corporate accounting is also called in-house accounting. Every company has accountants setting budgets, managing accounts and assets, tracking payroll, and other financial matters. In-house accountants are also responsible for managing company 's accounts payable and accounts receivable. These accountants also conduct
References: Bowling Green, OH 43402 November 11, 2010 14. Cost of living in New York City (Kiplinger’s best cities 2010) http://www.kiplinger.com/tools/bestcities_sort/