Career Episode for Electrical Engineer

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For the Africa Schools Liberia Program

Cheale Vocational Training Institute
Sinkor, Old Road
Monrovia, Montserrado County
Contact: Mr. Isaac B. George –06-558 454


Table of Contents
1.Executive Summary3
2.Mission Statement3
3.1.Staffing Plan4
3.2.Market Analysis4
3.3.Competitive Analysis5
4.Marketing Strategy6
Personal Selling6
5.Management Team7
5.1.Board of Directors7
5.2.Key Personnel with brief Resume7
5.3.Organizational Structure8
6.Operational Plan8
6.3.Physical Infrastructure9
7.Financial Plan9

Executive Summary
Cheale Vocational Training Institute offers basic and advanced computer training and secretarial science courses. Below is a summary of basic information about the school: Name of school : Cheale Vocational

Directors/Owners names : Isaac B. George
Head teacher : Mr. Isaac B. George Postal address : N/A
Telephone: 06-558-454
Physical address: Off Tubman Boulevard, Oldest Congo Town School Status: Vocational School
MOE School Code /Regis. #: V-036
WAEC code : N/A
Approved Streams: Vocational & Technical
Current Streams: Vocational & Technical
Approved Enrolment: 1500 students
Current Enrolment: 800 students
Anticipated Enrolment : 1500 by 2013 academic year Management: Company,
Motto: “Working to improve life”
Student Population is projected at around 1000 in 2011, and expected to cap out at about 1500 by year 2015, with revenues going from $175,000 to U$323,000 over the same period respectively.

The plan projects a 10% average increase in student populations, and consequently revenue. Key factors to experiencing such growths are the planned infrastructural improvements and the intensive marketing efforts that the school will undertake. The school’s current financial need is to secure the total amount of U$35,000 for the acquisition of 150 new computers for the expansion of its advanced Computer training program.

Mission Statement
Cheale Vocational Training Institute exists to be an exemplary center for learning that enables student success and promotes economic development. The institute drives personal and economic growth through learning.

CVTI is committed to the following values:
Learning: We are committed to providing quality learning opportunities that enable individual and community achievement and that are affordable and accessible for all members of our community. Integrity: We believe trust is an essential element in a safe and effective learning environment, so we promote and foster openness, honesty, respect, and fairness. Diversity: We recognize and celebrate diversity, so we value and support considerate, meaningful communication and inclusiveness in collaborative decision-making processes. Cooperation: We value collaboration and teamwork, so we foster caring, professional relationships among students, employees, and our community in an effort to expand partnerships. Excellence: We value continuous improvement, so we encourage innovation, creative problem-solving and responsible risk-taking as we act courageously, deliberately, and systematically to enhance and enrich our learning environment. Accountability: We value students, faculty, and staff, so we recognize their contributions, encourage their professional development, and regularly evaluate performance to improve learning outcomes, programs, processes, and services.


Cheale Vocational Training Institute (CVTI) is a privately run vocational institution founded in 1998. The school is located in the Old Road Community and has since operated as a vocational institute in specified...
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