Topics: Marketing, Customer relationship management, Customer service Pages: 4 (1230 words) Published: February 17, 2013 is one of India’s leading e-commerce companies and one of the most visible online brands since its inception in October 2008. was started with a mission to change the way diamonds and diamond jewellery are bought in India. In 3 short years, this vision is well on its way to being realized. Using our virtual DNA, we’ve combined flexibility with 24-carat customer service standards. Networking with 200 vendors globally, our site boasts of the largest range of diamonds & diamond designs in the country. Sparkling solitaires & precious diamond and gemstone jewellery leave our portal daily, to reach delighted customers in 50 cities across the length & breadth of India. We consistently help our customers save up to 25% as compared to retail prices Small wonder that has been listed as one of the “top 20 hottest e-commerce sites in India” in a Data Quest / Sapient Nitro study. Our website has also been rated the best in Usability/User Interface design.

Our footprint is now set to expand. In March 2011, one of the biggest hedge funds in the world invested $6Mn in, sensing in our model the potential to reach out to across 100 cities in India and target a sizeable global audience. Our next steps can only be bigger and better!

With higher disposable incomes and aspirational lifestyles, there's more reason today to buy diamonds and a lot more diamond stores to choose from. But where do you go when you have so many options to choose from? Lowest Price Guarantee on Solitaires and Gold Coins

Largest Range
IGI/GIA/AGS Certified
BIS Hallmarking & Certification
Free insured Shipping
Cash on Delivery
Replacement Guarantee
Guidance & Consultation
Customer Service Desk

Mithun Sacheti - Founder & CEO
Mithun Sacheti finished his undergrad studies and took the first flight out to the USA, to enrol and get certified as a gemologist from the Gemmological Institute of America,...
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