Car Wash

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1. Prologue:
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Executive Summery

The business plan on Auto Base car wash™ is an automatic car washing company has been prepared for Mr.Abu Sohel Mahmood Course instructor of Advanced Marketing Management as a partial requirement of the course. Real life does not go all the time like the theories and practical world is very critical and diverse. To understand the theoretical aspects of a subject one must understand the practical situation, problems, policies and implications of the theories. So the researchers were asked by the respected Course instructor to prepare a report in the very first class of this semester. Course instructor assigned this report understand what are the policy, procedure and steps that is to be taken to establish a new company which will offer a new innovative product or service. This report emphasizes on preparing a business plan, which is the outcome of an integrated process of making future plan for managing different organizational functions.

In order to prepare this business plan it was necessary to survey several other companies or service centers which are of relevant field, and to know their policy and procedure. There are some organizations in abroad, which are very popular in this field. So, the researchers decided to survey these service centers to prepare the business plan on The Auto base car washer™ automatic car washing company. Researchers have tried to prepare this business plan in such a way that it reflects the total procedures of business description, marketing, manufacturing, ownership, management, service, potential risk, financial analysis etc.

Researchers have tried to prepare a business plan in such a way that it reflects the total process of establishing a new company that is Auto base car washer ™ automatic car washing company which will offer a new and innovative service of automatic car washing.

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Objectives

The objective of the business plan is to involve the researchers in practical situation about how a company is established. This business plan provides a clear view about how to start, select and run a business successfully. Practical life and practical situation is far different from the textbook or theory. There can be many unexpected situations. In this situation the textbook is not enough for gaining a clear idea about the new business establishment process. The Primary objective is to know the policy, procedure, necessity and activities of establishing a new company.

The primary objective of this business plan is to analyze the real situation and process of establishing a new business. This business plan will also furnish the opportunity to prepare a real business report that will help the researchers to make reports in future for other companies. Each of the segments has been stated in a manner that will be sufficient to have an idea about the Auto Base car washer™ automatic car washing company

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Scope of the report

The business plan of The Auto Base car washer™ automatic car washing company has been prepared for Abu Sohel Mahmood (Course instructor of Advance Marketing Management, MKT- 302) as a partial requirement of the course. So the report mainly provides information about how to start select and run new business that will provide a service that is innovative. It provides-

Development of new business opportunity:

* Evaluating and realizing which business should be chosen. * Researching the market to know about the prospect of the selected business. * Developing a good marketing plan.
*...
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