Car Project

Only available on StudyMode
  • Topic: Automobile, Automobile maintenance, George Carlin
  • Pages : 29 (3856 words )
  • Download(s) : 148
  • Published : May 4, 2013
Open Document
Text Preview
Executive Summary

Yuantong Car Group is the biggest car marketing group in Zhejiang. This project’s aim is to open a fast car care store of Yuantong Car Group in the western part of Hangzhou in order to offer best service and hospitality to drivers.

Our market survey shows that there is an increasing number of private cars in Hanghzou. And a fast car care store will be very promising.

Yuantong Fast Car Care Store will be located on Fengtan Road where there are some big residential areas,people living there have great consuming capacities. Our store will provide car beauty and car care service with reasonable price.

The fast car care store will have a total floor area of 250 meters. There will be fifteen employees. The first round investment will be RMB 600,000. According to the standard portfolio, there are will be five cars every day and the service for each car will cost around RMB320, revenue of the first year is expected to reach RMB 230,000.

I. Introduction
According to the traffic police department statistics, at the end of 2006, there were 260 thousand cars in Hangzhou, the cars stock increased 13%. On July of 2007, the cars stock had reached17.8%.There was an increasing number of cars in Hangzhou.

页:2
With the rapid growth of the private vehicles, more convenient and quality services are required. Consumption tends to be systemized. So it will be necessary to offer fast auto services in China.

After a market survey and the vehicles traffic flow test, our company decided to establish a fast car care service store on Fengtan Road. Because this road is near some big residential areas, people living there have great consuming capacities.

Yuantong Car Group will name this store as “ Yuantong Fast Car Care Store” in the western part of the city. It will have a total floor area of 250 meters. There will be fifteen employees. The primary business is to offer car beauty and care service. The first round investment is RMB 600,000. According to the standard portfolio, there are will be five cars every day and the service for each car will cost around RMB320, revenue of the first year is expected to reach RMB 230,000.

II. Findings
1. Opportunities
The fast car care market in China has a big potential, China is one of the biggest market in the world. The opportunities for opening a fast car care store are as follows: 1.1 The car sale has rocketed up since 2001 in Hangzhou, which enhances the car maintenance business. For example, at the end of 2006, there were 60 thousand cars in Hangzhou, The car sale increased 13%. The department concerned forecasted, in 2010, there would be a big market of car service about one trillion annual value of production in China. It is certainly promising to open a fast car care. 1.2 There are more and more residential areas were established in the west of the city Such as Ya Shi Yuan, Enjoy Gardan, Jia Lu Yuan and so on. 1.3 The road reconstruction project near our store will keep the higher car flow.

2. Strengths
2.1 The new tore will be situated near by some big residential areas, Such as Ya Shi Yuan, Enjoy Gardan, Jia Lu Yuan and so on. 2.2 There is no fast car care store near those residential area. The car owners have to drive far away to some other 4S maintenance store to have their cars cared. 2.3 We will have a standard operation system.

2.4 The price in our store will be cheaper than the 4S Maintenance Store. 2.5 After a market survey, the brand “Yuan Tong” was popular in Hangzhou and people would like to go there to buy cars and have their cars maintained. .2.6 The Yuantong Car Group has founded many 4S Maintenance Stores and Fast car care stores. It has a strong technical and administration force who will offer strong support and have much experience. 2.7 The repair staff who have passed the professional exam will be hired here.

3. Premises
Yuantong Fast Car Care Store will be located on Fengtan...
tracking img