Strong Brand Image
US-Based Starbucks coffee bar giant. In the Fortune Top 500 US companies.
Fast rollout. Over 15,000 coffee shops in more than 40 countries.
Own roasting plant. Low-calorie version Frappuccino iced drinks.
Inferior Quality and High Costs
Less food products
Negative customer experience
Quality inferior as compared to Costa Coffee and Caffe Nero. Most expensive
Offered limited range of both indulgent and healthy eating options.
No intimate experience. Sterile places. Evident smell of sandwiches. Some unfriendly staff.
Fair trade products Good Quality and Low Costs
New products and services.
Customer relationship management
Good tastes as ground coffee. New instant coffee brand, Via. Cheaper price.
Smaller expresso machines. Hand made coffee. Restoring aroma of coffee. Loyalty card. Wi-Fi In-store music
Recession. USA stores closed. Slow expansion due to market saturation
High quality coffee of competitors: Costa Coffee, Caffe Nero and McDonalds McCafe.
Original coffee flavour disappeared. Similar drinks available at cheaper price.
SWOT ANALYSIS OF STARBUCKS IN THE UK MARKET
Strong Brand image.
Inferior Quality and High Costs. Less food products. Negative customer experience.
Widespread. Exclusive / Uniqueness.
Good Quality and Low Costs.
Market competitors – Costa Coffee, Caffe Nero and McDonald’s McCafes. Market condition. Losing customers.
Fair trade products. Customer relationship management.
Maximizing the potential of Strengths and Opportunities
Strong Brand image
Provide a great work environment
Ability to produce different variety...
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