Capital Structure
Capital Structure
7 July 2013
Introduction The capital structure for a company can be very important for the success of the company. Many aspects of the business must be evaluated in order to determine the appropriate capital structure. Throughout this paper, three companies will be evaluated. The three companies being evaluated are eBay (NasdaqGS: EBAY), The Clorox Company (NYSE: CLX), and Alaska Air Group Inc. (NYSE: ALK).
Company Overview eBay is a very popular company for people of all walks and from all around the world. According to the company’s website, eBay “is a global commerce platform and payments leader connecting millions of buyers and sellers. We do so through eBay, the world 's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises” The Clorox Company has been a leader in cleaning and household supplies for many years. According to their website, “The Clorox Company manufactures and markets consumer and professional products worldwide. The company’s Cleaning segment offers laundry additives, including bleach products under the Clorox brand, and Clorox 2 stain fighter and color booster; home-care products primarily under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S, and Tilex brands; naturally derived home care products under the Green Works brand; and cleaning and disinfecting products under the Clorox, Dispatch, Aplicare, HealthLink, and Clorox Healthcare brands. Its Household segment offers plastic bags, wraps, and containers under the Glad brand; cat litter products under the Fresh Step, Scoop Away, and Ever Clean brands; and charcoal products under the Kingsford and Match Light brands.” According to their website,
7 July 2013
Introduction The capital structure for a company can be very important for the success of the company. Many aspects of the business must be evaluated in order to determine the appropriate capital structure. Throughout this paper, three companies will be evaluated. The three companies being evaluated are eBay (NasdaqGS: EBAY), The Clorox Company (NYSE: CLX), and Alaska Air Group Inc. (NYSE: ALK).
Company Overview eBay is a very popular company for people of all walks and from all around the world. According to the company’s website, eBay “is a global commerce platform and payments leader connecting millions of buyers and sellers. We do so through eBay, the world 's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises” The Clorox Company has been a leader in cleaning and household supplies for many years. According to their website, “The Clorox Company manufactures and markets consumer and professional products worldwide. The company’s Cleaning segment offers laundry additives, including bleach products under the Clorox brand, and Clorox 2 stain fighter and color booster; home-care products primarily under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S, and Tilex brands; naturally derived home care products under the Green Works brand; and cleaning and disinfecting products under the Clorox, Dispatch, Aplicare, HealthLink, and Clorox Healthcare brands. Its Household segment offers plastic bags, wraps, and containers under the Glad brand; cat litter products under the Fresh Step, Scoop Away, and Ever Clean brands; and charcoal products under the Kingsford and Match Light brands.” According to their website,
References: Ebay Inc. (2012). Investor relations. Retrieved July 6, 2013 from http://investor.ebay.com The Clorox Company (2012). Investors. Retrieved July 6, 2013 from http://investors.thecloroxcompany.com/ Alaska Air Group, Inc. (2012). Investor relations. Retrieved July 6, 2013 from http://phx.corporate-ir.net/phoenix.zhtml?c=109361&p=irol-IRHome Peavler, R. (2013). Debt and Equity Financing. Retrieved July 6, 2013 from http://bizfinance.about.com/od/generalinformatio1/a/debtequityfin.htm