Canon Versus Epson
Canon and Epson
On the occasion of the launch of the New Occasional Observer issue of June / July 2006 entitled "Empire of High-tech", two press advertisements have been selected. These advertisements are meant for multifunction scanners, of Epson and Canon. These two ads have caught the attention to study them sequentially by means of quantitative and qualitative studies to analyze their strengths and weaknesses before proposing a new advertisement as to which one has been the least attractive from the reader's perspective.
Canon and Epson are both international benchmarks for all aspects of imaging. Canon began in 1930 with cameras and then moved on to printers and scanners and Epson has released the first printers to extend its expertise in the field of cameras. Canon puts more emphasis on the art of the image, which is perfected by quality tools (the site offers to download pictures of fashion as an advertisement for appliances). Everyone is free to exercise their creativity in the best conditions. As for the Epson, it emphasized its professionalism and reliability. Both are assured by technical expertise and the proven quality of its products allows everyone to get the best results.
The two products are multifunction printer and scanner, which, by their functions and attributes, make them easily comparable. They seem to meet the same needs. They can print photos without the need of a computer. The prints are fast and are of high quality (comparable to that of laboratories). They have an integrated high-resolution scanner of 1200 times 2400 dpi and a screen for viewing prints.
However, it is observed that the advertising targets and objectives are different. This is related in part to the image and strategy of each company. After analyzing the two advertisements, it is noted that the targets and objectives are consistent with the advertising strategies of each brand. So what is the best advertising strategy designed to best meet the instructions of
On the occasion of the launch of the New Occasional Observer issue of June / July 2006 entitled "Empire of High-tech", two press advertisements have been selected. These advertisements are meant for multifunction scanners, of Epson and Canon. These two ads have caught the attention to study them sequentially by means of quantitative and qualitative studies to analyze their strengths and weaknesses before proposing a new advertisement as to which one has been the least attractive from the reader's perspective.
Canon and Epson are both international benchmarks for all aspects of imaging. Canon began in 1930 with cameras and then moved on to printers and scanners and Epson has released the first printers to extend its expertise in the field of cameras. Canon puts more emphasis on the art of the image, which is perfected by quality tools (the site offers to download pictures of fashion as an advertisement for appliances). Everyone is free to exercise their creativity in the best conditions. As for the Epson, it emphasized its professionalism and reliability. Both are assured by technical expertise and the proven quality of its products allows everyone to get the best results.
The two products are multifunction printer and scanner, which, by their functions and attributes, make them easily comparable. They seem to meet the same needs. They can print photos without the need of a computer. The prints are fast and are of high quality (comparable to that of laboratories). They have an integrated high-resolution scanner of 1200 times 2400 dpi and a screen for viewing prints.
However, it is observed that the advertising targets and objectives are different. This is related in part to the image and strategy of each company. After analyzing the two advertisements, it is noted that the targets and objectives are consistent with the advertising strategies of each brand. So what is the best advertising strategy designed to best meet the instructions of