Canon Swot Analysis

Topics: Marketing, Competitor analysis, Digital single-lens reflex camera Pages: 6 (2053 words) Published: September 28, 2012
* Strong promotion: Canon India photo Marathon Contest 2011. Prizes- Grand prize: Photo clinic tour to Tasmania, Australia for top 2 winners 2nd prize winner: Wins the EOS 600D ( 18-55mm lens kit ) 3rd prize winner: Wins the EOS 550D ( 18-55mm lens kit) 4th prize winner: Wins the EOS 1100D (18-55mm IS lens kit) Held at three places simultaneously- Sunday, 18th September 2011: Delhi, Kalka Public School, Alaknanda, New Delhi Mumbai, St. Xavier’s College, Mahapalika Road, Mumbai Bangalore, St Joseph’s Indian High School, Vittal Malya Road, Bangal

* Strong distribution channel: Canon India Pvt Ltd., in 2011 plans to roll out 100 'Canon Image Square' shops through franchise this year with focus on Tier II and III cities, according to a a top company official."Canon India has 90 outlets in the country and is in the process of unveiling 100 shops every year till 2013. Each franchisee will invest about Rs 30 lakh. In Tier II and III towns, Canon plans a unique initiative through Image Express showrooms to tap rural clientele," Kensaku Konishi, President and CEO, Canon India said.Canon has 380 primary channel partners, 13 national retail chain partners and Level 4 Master Service Centers, besides 100 authorised service centres to render after sales service. Konishi said software development centres at Noida and Bangalore would also be expanded and the number of seats would be Doubled to 200 before end of next year.

Canon has a wide and comprehensive range of 160 products including digital and digital SLR cameras, inkjet and laser printers, production printing system and fax machines.
In addition to sales outlets, they have Level four service centres in five metros -- Delhi, Mumbai, Chennai, Kolkata and Bangalore. Plans are on to open a few more in state capitals.
Canon India, incorporated in 1997, has employee strength of 850 and a customer base of 30 lakh. The company registered Rs 1,257 crore revenue in 2010 and has been recording 50 per cent annual growth in recent years.

* Tapping government sector-Canon is involved with the government in G2C (Government to Consumer) operations. A substantial 20 percent of the business of Canon India comes from its government initiatives. * Having alliances with other strong and popular businesses is a major plus point for canon as it helps bring in new customers and make business more effective.  * Being a market leader, is key to their success as it boosts reputation, profit and market share. * Competitive pricing is a vital element of canon overall success, as this keeps them in line with their rivals, if not above them. * Riding high in the niche market in camera industry has helped boost canon and raised reputation and turnover. * Keeping costs lower than their competitors and keeping the cost advantages helps canon pass on some of the benefits to consumers. * Canon marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. * Canon innovation keeps it a front-runner in camera as it is regularly turning out new patents/proprietary technology. * Experienced employees are key to the success of canon helping to drive them forward with expertise and knowledge. * High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is a strength of canon. * Canon has an extensive customer base, which is a major strength regarding sales and profit. * Canon reputation is strong and popular, meaning people view it with respect and believe in it. * Being financially strong helps canon deal with any problems,...
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