Cango: Strategic Management and Swot Analysis

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This report presents the meetings that have taken place here at CanGo. For the short time I have been observing I have learned that CanGo is a small company but is one of the fastest growing companies around. During the meetings none of the staff members talked about the effects that online gaming would have. Furthermore, staff didn’t ask opinions on the online gaming topic they also didn’t speak about price of stock or how it contribute to the overall strategy. Some employees would like to see some firm financial projections before implementing the online gaming. During the meeting the staff assumes they would have to settle for the preliminary marketing plan. The staff seems they are not properly organized to do research on the online gaming. CanGo Is a much unorganized company in which it needs to find better methods for developing an implementation plan for CanGo's online gaming systems. I have also observed that CanGo wants to train staff for production and operation and CanGo doesn’t want to outsource because it is fun to develop. Research was not conducted before each meeting which means that staff was unprepared. The employees seem hesitant as to asking questions. The employees at CanGo don’t work together and are not working in a team setting as should be implemented. .Furthermore, the company doesn’t determine what this online gaming includes. Further, the company didn’t speak to determine what would be the various levels of support it would provide to its customers. CanGo didn’t develop a strategy explaining how it will conduct its business. I also understood that CanGo has been very successful, even to the extent that the founder and CEO, Liz, was asked to speak about her success at the local Hudson Valley Business Association. We further learned that the marketplace is changing for CanGo and that new business processes are needed (including supporting technology and staffing skills) for CanGo’s continued success. CanGo’s number one concern is the company success. There are many unanswered questions the employees have that need to be worked out. I think the company has poor social skills which need to be considered at team meetings.

We prepared a SWOT analysis to show what the company needs to improve on and what the company can expect in the future. According to Jaja Suteja (2003) “The SWOT analysis provides information that is helpful in matching the firm's resources and a capability to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strength (S) or weaknesses (W), and that external to the firm can be classified as opportunity (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.” I suggest SWOT analysis as a tool to better the company. This Analysis will help with all aspects of the company. These are some of the topics which need to be assessed and fixed in the company in order to have complete success in the future. I have prepared a SWOT analysis for you to show some of these aspects stated above.

Strong brand names
Good reputation among customers
Recognizable brand
Positive relationship with employees

Employees under trained.
Insufficient suppliers
Unplanned products
Lack of industry knowledge
Arrival of new programs
Expand customer base
Market growing
Changes in use of technology
Shifts in consumer tastes away from the firm’s products •Emergence of substitute products
New regulations
Changing needs of buyers

The marketplace is changing for CanGo and that new business processes are needed (including supporting technology and staffing skills) for CanGo’s continued success. Upon the...
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