Candy Production in the Us

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Candy Production in the Us

By | March 2013
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Major Companies of Candy Production in the US, August 2012

(Market Share)

Other 44.30% Mars Inc. 35.30%

The Hershey Company 20.40%

IBISWorld Industry Report 31134 Candy Production in the US

Mars. Inc. Mars Inc. Market share: 35.3%
Industry Brand Names Wrigley Skittles Starburst Juicy Fruit Airwaves Freedent Orbit Eclipse Big Red

Mars Inc.-financial performance
Year 2007 2008 2009 2010 2011 2012* *Estimate Revenue ($ million) 1,800 2,160 1,908 2,160 2,232 2,376 % change N/C 20.0 -11.7 13.2 3.3 6.5 Employees 55,000 64,500 59,500 62,000 64,000 65,000 % change N/C 17.3 -7.8 4.2 3.2 1.6 Source: Forbes.com

The Hershey Company The Hershey Company Market share: 20.4% Industry Brand Names Jolly Rancher Good & Plenty Twizzler PayDay Ice Breakers BreathSavers Bubble Yum Zero

The Hershey Company-financial performance
Year 2007 2008 2009 2010 2011 2012* *Estimate Revenue ($ million) 1,051.2 1,090.7 1,126.0 1,205.1 1,292.2 1,373.6 % change N/C 3.8 3.2 7.0 7.2 6.3 Net Income ($ million) 45.5 66.2 92.7 108.3 133.7 163.2 % change N/C 45.5 40.0 16.8 23.5 22.1

Source: ANNUAL REPORT

Top Nonchocolate Chewy Candy Brands, 2011
Market Share Reporter Market shares are shown based on sales at supermarkets, drug stores and mass merchandisers (excluding Wal-Mart) for the 52 weeks ended August 7, 2011. % Skittles Starburst LifeSavers Gummies Reese's Pieces Sour Patch Kids Jaret Swedish Fish Just Born Mike & Ike Wonka Laffy Taffy Haribi Gold Bears 8.40 8.10 4.40 4.40 3.60 3.10 3.10 2.00 1.80

Other 61.10 "Top Nonchocolate Chewy Candy Brands, 2011." The Manufacturing Confectioner, October, 2011, p. 26, from SymphonyIRI Group Inc.

Competitors
1. The Hershey’s Company We regard The Hershey’s Company, who owns 20.4% market share while we, Mars Inc. owns 35.3% in all candy production in the US as our competitor. 2. As Starburst owns 8.10% market share in nonchocolate chewy candy brand, we consider candy brands that own more than 4.0% market share our...
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