Can Apple Still Lead the Market Without Steve Jobs?

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Can Apple still lead the market without Steve Jobs?

Steve Jobs (1955-2011), one of the most influential geniuses on the globe, has profoundly changed the modern world. The majority of people on the street have nothing to do but play with their iSeries Apple products. This proves that Jobs’ strong leadership and innovation chiefly contributes to the success of Apple Inc. However, Apple is now facing difficulties and threats owing to the keen competition against other brands. This situation worsens when Steve Jobs died recently. This essay will first introduce Apple Inc. and Steve Jobs, and then the impacts on Apple under his resignation and death.  

Background
On 24th August 2011, Steve Jobs resigned as the CEO of Apple, and Tim Cook became the new “navigator” of the company, marking the new era of modern technology. Having established Apple with Steve Wozniak and Ronald Wayne since 1976, (Linzmayer, n.d.) Jobs has worked for Apple for 30 years. During these 30 years, Apple has been marketing and manufacturing various types of electronic gadgets, mobile devices and related applications. It is undeniable that Apple Inc. is one of the most prestigious and successful companies nowadays with huge brand equity and customer support.

Steve Jobs and Apple Inc.
Apple Inc. has been facing numerous plights in these 30 years; a renowned example would be in the 1980s when Apple experienced disastrous response to the introduction of the Centris line, a low-end Quadra offering. (Vectronic’s Apple World, 2010) Another hard time is the failure to improve Mac OS, resulting in a financial crisis in mid-1990s. Jobs then used revolutionary technology and surprising products to face up to the challenge, and make it an even more successful company.

Jobs’ unique innovation and courage made Apple the pioneer and market leader in this competitive market. He can surprise all Apple customers and fit their taste every time. For example, in the 1970s, Steve Jobs and other Apple...
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