The advantages Camper has and help it to be a competitive organization are mainly due to the fact that Camper offers variety to a different public. The variety that appears in Camper’s wide set of products represents the way through camper makes it real the respect of freedom and personal identity. Camper’s footwear is not a strict idea to which one has to adapt, but it’s rather a wide range from which you can select the most comfortable shoe, the one that makes you feel more identified with yourself. Camper is not a concrete type of shoes, but a style, a philosophy of life, a way of thinking and making shoes. Camper has originated in the Mediterranean, a unique zone of the world where different cultures have mixed. In other words it is the place of diversity. That’s the reason why Camper shoes reflect reliable and strong values of the Mediterranean rural world: comfort, enduring/long-lasting and simplicity. Besides, they apply these values and principles to the urban universe through its informal sophistication, its accurate design and, above all, its imagination. They match comfort with imagination, tradition with modernity, technology with appearance, pragmatism with design. Camper provides various products, which are the direct result of its co-operation with creativity and originality. Camper shoes are comfortable, informal, handy, functional, useful and versatile. There are many ways of walking (cosily), as there are many different people; that’s why we cannot either be identified with a concrete “shoe” or “style”. For camper, design means the necessity to mix beauty with functionality, imagine new solutions using technology at disposal so as to create/make products more useful/worthwhile and more responsible that can contribute to a better customers’ health and improve their quality of life. However, this isn’t only about a design object, as many other design products can be; we can see their inability to be useful and fulfil their main...
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