campaign to encourage safe sex
Homework week 4
January 17, 2013
Ms. Timley
A campaign to encourage safe sex is a great way to open people’s eyes and change people’s attitude toward their health and safety. In my campaign, I will use a more peripheral route to induce attitude change. The peripheral route seems the most logical since it can subtlety change people’s thinking toward the way; you are trying to sway their attitude towards to join your cause. Encouraging safe sex is the right thing to do, because of the life changing implications that come with it. This campaign will give people the facts in an interesting way and give them the knowledge to make an educated choice the next time, they decide to have sex. This will allow the expectancy –value theory to come into play by allowing the person to weigh the pros and cons on the situation and their actions. By also enlisting celebrities and popular sports stars to present the campaign and its message, this will ignite the cognitive response theory. By having people that are rather likeable and influential to present the important message with facts and figures with an genuine tone to incite that they also agree with the campaign and want to help get the message out. Then people who like those stars and/or people, who are less informed, will take the celebrities and sports stars word for what it is and their attitudes will change accordingly. In addition, this also will satisfy the dual processing theory, people who don’t really have any interest in the campaign will listen, simply because the celebrities are endorsing it and have no need to dissect the argument. Lastly at the end of my campaign, the campaign will call on all the people watching or listening to my campaign to get the opinions of people in their life that they look up to and get their opinion of the subject of safe sex. This will enforce my message by the balance theory, because most families and parents have their children and families good health in
January 17, 2013
Ms. Timley
A campaign to encourage safe sex is a great way to open people’s eyes and change people’s attitude toward their health and safety. In my campaign, I will use a more peripheral route to induce attitude change. The peripheral route seems the most logical since it can subtlety change people’s thinking toward the way; you are trying to sway their attitude towards to join your cause. Encouraging safe sex is the right thing to do, because of the life changing implications that come with it. This campaign will give people the facts in an interesting way and give them the knowledge to make an educated choice the next time, they decide to have sex. This will allow the expectancy –value theory to come into play by allowing the person to weigh the pros and cons on the situation and their actions. By also enlisting celebrities and popular sports stars to present the campaign and its message, this will ignite the cognitive response theory. By having people that are rather likeable and influential to present the important message with facts and figures with an genuine tone to incite that they also agree with the campaign and want to help get the message out. Then people who like those stars and/or people, who are less informed, will take the celebrities and sports stars word for what it is and their attitudes will change accordingly. In addition, this also will satisfy the dual processing theory, people who don’t really have any interest in the campaign will listen, simply because the celebrities are endorsing it and have no need to dissect the argument. Lastly at the end of my campaign, the campaign will call on all the people watching or listening to my campaign to get the opinions of people in their life that they look up to and get their opinion of the subject of safe sex. This will enforce my message by the balance theory, because most families and parents have their children and families good health in