Cameron Auto Part

Prof Dr Ra . . iner Schnauf r fe

In rna i le Koopera ion und L te t ona t izenzvergabe Sciences

Un ivers ty o App i i f led

PRESENTATION: GRO U P 1 CA M E R O N AUTO PARTS (PART A) Kai -Uwe Heesch Knut K rchmann i Navid Nazemian Siegrun Pache Ni Peters ls Tim Ste fens f Ste ie Wasner fan
Group 1 Cameron Auto Par (Par A) ts t © a lcopyr ghts waterproo concepts l i : f

Prof Dr Ra . . iner Schnauf r fe

In rna i le Koopera ion und L te t ona t izenzvergabe Sciences

Un ivers ty o App i i f led

Table o conten : f ts

In roduc ion ofthe team t t W ork ing Procedure Answer ing Quest 1 ion Answer ing Quest 2 ion Answer ing Quest 3 ion Conc ion lus

Group 1

Cameron Auto Par (Par A) ts t

© a lcopyr ghts waterproo concepts l i : f

Prof Dr Ra . . iner Schnauf r fe

In rna i le Koopera ion und L te t ona t izenzvergabe Sciences

Un ivers ty o App i i f led

Shou Cameron have pre r l cens ld fe red i ing or 1 expor t? W as McTaggar a good cho t ice as l c i ensee?

2 3

W ere the roya t appropr te? lies ia

Scenar 1 Cameron s po t o vew io : ‘ in f i

Group 1

Cameron Auto Par (Par A) ts t

© a lcopyr ghts waterproo concepts l i : f

Prof Dr Ra . . iner Schnauf r fe

In rna i le Koopera ion und L te t ona t izenzvergabe Sciences

Un ivers ty o App i i f led

Theore ica Background t l Our work ing procedure:
Team work Regular Meeti ngs Minutes Discuss ions Bra torming ins Calcu t la ions Co mpar ison of d f ren scenar ife t ios

Group 1

Cameron Auto Par (Par A) ts t

© a lcopyr ghts waterproo concepts l i : f

Prof Dr Ra . . iner Schnauf r fe

Theore ica Background t l
Sources 2) Kutschker 1992, 3) Mef r , Bo ,In rna iona es Marke ing : fe t lz te t l t Management

In rna i le Koopera ion und L te t ona t izenzvergabe Sciences 1)

Un ivers ty o App i i f led

1. Marke Pos t t iion
share sa les vo lume new marke ts sca o economy le f product i ga ns ivty i pro i s ft re rn on sa tu les... [continues]

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