California Pizza Kitchen Net

California Pizza Kitchen Netnography
Founded in 1985, California Pizza Kitchen (CPK) is a leading casual dining chain featuring hearth-baked pizzas, including the original BBQ Chicken Pizza, and a broad selection of pastas, salads, appetizers, soups, sandwiches and desserts. CPK premium pizzas are also available to sports and entertainment fans at three Southern California venues including Dodger Stadium, Angel Stadium of Anaheim and STAPLES Center. The company also has a licensing arrangement with Nestle S.A. to manufacture and distribute a line of California Pizza Kitchen premium frozen products.

Positive Themes

The dominant positive theme by far is “good food,” which accounts for more than half the sound bites.
I adore California Pizza Kitchen. I love their salads. I love their shrimp scampi pizza. (source)
California pizza kitchen has awesome crab cakes. They serve it with asparagus and a choice of wok veggies or pasta with lemon/caper sauce. I usually eat the crab cakes and 1/2 the asparagus in the restaurant, and then choose the pasta and pack it up for a different day. (source)
California pizza kitchen is my new favorite place to eat. The pesto chicken pizza was AMAZING!! (source)
California Pizza Kitchen has the best jambalaya!!! (source)
Consumers also praise CPK for its wide selection of dishes.
Junior's is great for breakfast, but can be on the pricey side. Scorpion Bar has the best nachos I've ever had. I'm a huge fan of California Pizza Kitchen. They have a lot of different dishes that are surprisingly good. Besides the pizza, I love the Avacado Egg Rolls and Sedona Tortilla Soup. (source)
Consumers like to save money, so they like CPK's coupon program.
If you have a computer and internet connection you can easily print free grocery coupons directly from your computer. California Pizza Kitchen coupons are very popular because the restaurant chain is so widely used and is high on everyone's shopping list. They give you a great discount... [continues]

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