Preview

Cal State Fullerton Ethic Questions

Good Essays
Open Document
Open Document
1633 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cal State Fullerton Ethic Questions
1/ Please read the following text reproduced from Neil Postman 's Amusing Ourselves to Death (New York: Penguin, 1985. 127-128):
The television commercial is the most peculiar and pervasive form of communication to issue forth from the electric plug. The move away from the use of propositions in commercial advertising began at the end of the nineteenth century. But it was not until the 1950 's that the television commercial made linguistic discourse obsolete as the basis for product decisions. By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis for consumer decisions. Which of the following is not a plagiarized version of the above?
Select one:
a. Television commercials have made language obselete as a basis for making decisions about products. The pictorial commercial has substituted images for claims and thereby made emotional appeal, rather than tests of truth, the basis for consumer decisions.
b. Postman argues that television commercials do not use language or "tests of truth" to help viewers decide whether to buy a product. Instead, they rely on images to create an emotional appeal that influences consumers ' decisions (Postman, 1985: 127-128). Correct
c. The television commercial is a terrible thing. The move away from the use of propositions in commercial advertising began at the end of the nineteenth century. But it was not until the 1950 's that the television commercial made linguistic discourse obsolete as the basis for product decisions. By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis for consumer decisions. (Neil Postman, 1985).
d. All of the above passages are plagiarized.
2/ Information that is paraphrased from any source (book, Internet, journal, etc.) should be indicated by a. True. Academic integrity requires that we use quotation marks for paraphrased material.
b. False. The material, however, must be

You May Also Find These Documents Helpful

  • Powerful Essays

    Often varying in message and purpose, commercials and advertisements have proven to be successful forms and methods of mass communication. The goals of advertisements is to appeal to their target audience in an effort to encourage or persuade that demographic to purchase their products and become their customer. Some companies may even have more than one commercial in an effort to reach and persuade those that are outside of their usual demographic to begin purchasing their products. Not only taking into account the obvious message, it is important to also analyze and look into the subcomponents, such as imagery and dialogue, that makes conveying their message successful.…

    • 1419 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    He also stated that the claim that advertisers use are usually incomplete words and to make the ad more effective they provide influential visual images along with it. Sometimes different “weasel words” are joint or altered to make a tagline. Nowadays advertisers are using technological and scientific way to promote their product.…

    • 527 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Killing Us Softly

    • 467 Words
    • 2 Pages

    Sociology of Consumption: “Killing Us Softly” Course Code: AHSS 1050 “Killing Us Softly”, is a documentary that explains the effects of advertising. As mentioned in the video, on a daily basis we are exposed to nearly 1 500 ads a day, and it is evident not all the ads are watched, however they do manage to make it to the back of our heads. So even if we do not pay close attention to what the ad is saying, if the product that was being advertised comes in front of us we still manage to remember that we had seen the product advertisement earlier. The documentary takes a further look at the main reason why ads are made, and the conclusion made is that when products don’t sell, ads are made in the sense, telling their customers they need the product or else they are incomplete. I believe this is a general fact, everyone know that the main needs of any person are, some type of clothes to cover their body, food to eat, water to drink and some sort of shelter. However, when these ads are presented they create an urge in the sense the person believes that have to have the product being advertised. The example given in the documentary was of ageing creams. They are advertised in a way that older aged women feel they have to have the cream or else there is something wrong with them. Another example, is straightening irons, the traditional way of straightening hair is using a hair dryer, or any ordinary straightening iron sold at the store. However, there certain brands advertised in which people believe they are better which is not true. Even though all brands are the same, just because of the ad people believe one is better than the other and that is the only one they want. So when markets say ads sell more than product, concepts, thoughts and values, this is what they refer to. Overall, ads are made in the sense to tell their customers that the product being advertised is a need to them or else they are missing out on something and they are not normal. Many people do…

    • 467 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Ethics 101 Final

    • 1700 Words
    • 7 Pages

    1. When discussing stereotypes and race, it is important to recognize how insignificant skin color is. Racism itself if focused mainly on cultural states, and more times than not, whites are considered culturally superior to people of color. The treatment of African Americans and Native Americans in American culture perfectly demonstrate how oppositional dichotomies of race define racial stereotypes. Cultural dominance was set since the first settlers began to participate in the slave trade. While the black slaves looked very different than their white counterparts, it was the culture of these Africans that subjected them to discrimination. Slave owners believed their culture was superior, meaning they could rape, enslave, and hold their workers prisoner without punishment. Blacks continue to be mistreated by the whites in power till this day, whether it be profiling by authorities leading to massive incarceration rates or poor representation by the federal government. Whites also believed they were culturally superior to Native Americans. Many Native Americans showed hospitality to the white settlers, but the major cultural differenced ended up destroying rel3ations and the majority of Native peoples. Only the naïve can believe that racism and stereotypes are caused by the color of one’s skin, it is cultural differences that cause the oppositional dichotomies that define race.…

    • 1700 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Apa Worksheet

    • 874 Words
    • 4 Pages

    You may use your APA manual as a resource as you complete this worksheet. You may write on this worksheet, but your answers must be recorded on the answer sheet on the last page.…

    • 874 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Rhetorical Analysis

    • 3465 Words
    • 14 Pages

    Visual elements are an important component of many advertisements. Although the role of imagery in shaping consumer response has long been recognized (Greenberg and Garfinkle 1963), only recently have visual elements begun to receive the same degree and sophistication of research attention as the linguistic element in advertising (Childers and Houston 1984; Edell and Staelin 1983; Meyers- Levy and Peracchio 1992; Miniard et al. 1991; Scott 1994a). The area is now characterized by conceptual and methodological diversity, with a variety of new propositions and findings emerging. Historically four approaches can be distinguished, each with its own strengths and weaknesses. The archival tradition is perhaps the oldest (e.g., Assael,…

    • 3465 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    The two commercials of the 1950s that were analysed in this essay rely on appealing images…

    • 1861 Words
    • 8 Pages
    Best Essays
  • Good Essays

    The Devices of Ads

    • 1102 Words
    • 5 Pages

    In his essay “With These Words I Can Sell You Anything” William Lutz informs readers about devices companies use to get people to buy their product. He explains many devices and techniques used in ads or commercials and how each of them work. There are many devices explained but there are 7 devices that are used most frequently. A dramatic claim uses a word and presents a dramatic claim after. Meaningless words are verbs that make it seem as if the product is performing an action. Undefined words leave customers to define words them self’s. Misdirection words cause consumer to focus on something bigger and better. Unfinished comparisons are statements that compare similar products without saying the name of that product. New and improved are two words that make consumers believe that the product is new but unfortunately it does not have to be to be advertised as new. Scientific words make consumers believe that there is science behind their product. I have watched some commercials after reading this essay and I have noticed what Lutz explains. Advertisers use a variety of weasel words to make customers believe that there product works.…

    • 1102 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    He collectively highlights ways in which different appeals cause different individuals to have a yearning for the product being sold. Fundamentally, this correlates to my research paper because it illustrates how children can be swayed by commercials involving food. Unfortunately, this is causing a huge epidemic of obesity. Yet, if we can pinpoint that commercialism is a factor it could be easily fixed.…

    • 2204 Words
    • 9 Pages
    Satisfactory Essays
  • Powerful Essays

    Air Rescue

    • 7498 Words
    • 30 Pages

    In the following essay, Jib Fowles looks at how advertisements work by examining the emotional, subrational appeals that they employ. We are confronted daily by hundreds of fads, only a few of which actually attract our attention. These few do so, according to Fowles, through "something primary and prim itive, an emotional appeal, that in effect is the thin edge of the wedge, trying to find its way into a mind." Drawing on research done by the psychologist Henry A. Murray, Fowles describes fifteen emotional appeals or wedges that advertisements exploit.…

    • 7498 Words
    • 30 Pages
    Powerful Essays
  • Good Essays

    Tv Ads

    • 1095 Words
    • 5 Pages

    The effect of TV ad, or any other form of advertising, can and has been measured on a variety of criteria. Advertising recall, massage comprehension, product awareness and knowledge. Attitude toward and intentions to buy the advertised product are some of the more frequently used commercial and product related measures of advertising effectiveness.’…

    • 1095 Words
    • 5 Pages
    Good Essays
  • Best Essays

    IMAGE CREATS DREAM-WORK

    • 2283 Words
    • 10 Pages

    ‘false claims’, there is no way of getting at their use of images and symbols. ...…

    • 2283 Words
    • 10 Pages
    Best Essays
  • Good Essays

    You must have at least once in your life seen television advertisements which made you feel bored and decide that you would never buy these products. In fact, television advertising becomes an indispensable part in marketing strategies. No doubt, there are many commercial advertisements that produce good responses right after its first broad cast. However, nowadays, consumers are very easy to "allergic" to the advertisements that they do not have feelings. Television advertisements cause negative effects to consumers because they not fit consumers’ spending habit and thinking, use images that are annoying, and never tell all the truth about products.…

    • 611 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Language in Advertising

    • 1063 Words
    • 5 Pages

    Although the ultimate purpose of advertising is to persuade consumers to buy its products, advertisements seldom use the word "buy" in it. Statistics show only two out of ten advertisements use the verb "buy" directly. On one hand, the advertisers try their best to promote their product; on the other hand, they don't want to give the consumers a feeling of spending their money. Therefore, the choice of verbs is very careful in advertising.…

    • 1063 Words
    • 5 Pages
    Good Essays
  • Good Essays

    This statement has important psychological implications since as Percy and Woodside (1983) note there is a strong connection between advertising, consumer psychology and social psychology. In order to design advertisements that ultimately lead to intended behaviour, it is first important to understand how advertising works and the main psychological processes related to it.…

    • 478 Words
    • 2 Pages
    Good Essays