Strong brands have a significant amount of trust and loyalty from consumers
A well balanced portfolio, now includes leading brands across the chocolate, medicated confectionery, sugar and
Inefficiency in company and product must be addressed
In the year 2003, company performed bad in Asian market
Analyst question whether a drink company fits well with a confectionery company
Integration of Adams creates better potential to cross sell products that are different in a variety of markets
Distribution channels offer marginal growth in confectionery markets
The traditional market growth may be limited by the recent healthy eating trends
Must maintain consumer awareness and loyalty by innovative high quality marketing that supports their brands
Cadbury Schweppes is a company with a history that dates back over 200 years. It is one of the biggest confectionery and beverage manufacturers in the world. For these reasons, the company has earned a lot of loyalty and trust from its consumers.
Cadbury has over the years acquired quite a few other companies and because of this reason, is not completely reliant on just chocolate products. Now, with a well balanced portfolio that now includes leading brands across the chocolate, sugar, medicated confectionery and chewing gum segments and the acquisition of Adams; the company has more global presences and better prospect for growth.
With the large number of acquisition that Cadbury Schweppes has made, a price was to pay. Inefficiencies in company and product manifested. These problems are however now being addressed in Brazil and the UK in particular. In Canada, the confectionery business is being reorganized to focus on a smaller range of more profitable products to cut direct and indirect costs, which are uncompetitive. The company has also introduced a new organization... [continues]
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