Cadbury Chocolates as a Product

CHOCOLATES- As a Product

 


POPULARITY OF CHOCOLATES
Chocolate has been considered as the universal language of friendship & love.
The only word that transcends the barriers of age and language intriguing everyone alike - from kids to their grand parents ! Chocolates have indulged the mankind, in its various tastes and forms, ever since it was first made.
Chocó-a-la-carte pampers you to indulge yourselves once again in a passion
called chocolates.
Chocolates can be presented on various occasions like:
Birthdays



Valentine Day


Children's Birthday

Friendship Day

Wedding Anniversary
 




Easter

Christmas

Diwali









It has been said that “Consumers have cut back on jewelry and designer handbag jewelry and designer handbag splurges, but chocolate is one indulgence that still has a place in the budget.”
Chocolate consumption is gaining popularity in the country due to increasing prosperity coupled with a shift in food habits, pushing up the country's cocoa imports.
To secure good quality raw material in the long term, private players like Cadbury India are encouraging cocoa cultivation, the news agency said.
"Cocoa requirement is growing around 15 percent annually and will reach about 30,000 tonnes in the next 5 years," Cadbury India said in the article.
Buoyed by strong second quarter chocolate sales, Cadbury has beaten market expectations for the first half of the year.
In constant currency terms, sales were up 4 per cent for the year half to £2,767m, while chocolate sales increased 10 per cent.
Cadbury said emerging market growth was “very good”, especially in India
India's expanding economy and rising disposable incomes are fostering growth in indulgence food categories, such as chocolate confectionery.
Chocolate confectionery has been one of the indulgence sector benefiting from the country's strong economic growth. Euromonitor International estimates that... [continues]

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