Cable Network Analysis

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I chose to do my cable network analysis paper on ESPN. I chose this network because I use ESPN’s services more than five times a day through the media channels of television, internet, or radio. ESPN stands for Entertainment and Sports Programming Network and is the self proclaimed “Worldwide Leader in Sports”. ESPN is based in Bristol, Connecticut and was launched in 1979 and now ranks second in the top cable networks with over 90 million subscribers (ESPN.com). ESPN since its beginning has created 12 daughter national cable channels which operate under ESPN and the Disney corporation.
ESPN is 80 percent owned by ABC, Inc. which is an indirect subsidiary of The Walt Disney Company or otherwise known as the Disney-ABC Television group. The Hearst Corporation owns 20 percent interest in ESPN (ESPN.com). The Disney Company also owns the cable networks of ABC, Inc., Disney channel, Toon Disney, Jetix, SOAPnet, and ABC Family. The Disney Company also has equity holdings in several other cable networks such as: Lifetime Entertainment Services, and A&E Television Networks which includes the A&E Network, The History Channel, The Biography Channel, History Channel International, Military History Channel, and Crime & Investigation Network. The Hearst Corporation owns interest with Disney not only in the ESPN cable network but also in Lifetime Entertainment Services (50% interest) and A&E Television Networks (37.5% interest) (wikipedia.com). The Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information. The company's financial goals are to maximize earnings and cash flow, and to create long-term shareholder value (Disney.com).

ESPN consistently promotes the image of anything and everything that has to do with sports. ESPN was created to meet a niche market that no one at the time was reaching or satisfying. All of ESPN’s programs on all thirteen cable channels focus around sports, either...
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