Byd Company Analysis

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Mehmet TURKER(尼莫)

REPORT

TAFE

Table Of Content
1. BYD Car Company Report………………………………………………………………………… ….02 2. Automobile Sector in China…………………………………………………………………………...02 3. Benefit of international market…………………………......................................................... .....02

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Targeted international markets…………………………………………………………………… …..03 Attractiveness of new market………………………………………………………………………….03 Cultural Factors…………………………………………………………………………………….......03 Positioning……………………………………………………………………………………………….04 Manufacturing table by year……………………………………………………………………………04 Motor vehicle manufacturing countries………………………………………………………………..05 Manufacturing volume by brand………………………………………………………………………..05 Automobile production in USA………………………………………………………………………....05

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REPORT

Mehmet TURKER(尼莫)

TAFE

BYD Car Company Report

BYD Company Information
BYD Co Ltd (SEHK: 1211, SZSE: 002594) is a Chinese manufacturer of automobiles and rechargeable batteries based in Shenzhen, Guangdong province. Hailed for its innovations, BYD has grown to become a major manufacturer of rechargeable batteries, most notably mobile phone batteries. BYD topped the 2010 Bloomberg Businessweek Tech 100 list, a list of large, fast -growing tech companies

Automobile Sector in China
The automotive industry in the People's Republic of China has been the largest in the world measured by automobile unit production since 2008. In 2009, China produced 13.79 million automobiles, of which 8 million were passenger cars and 3.41 million were commercial vehicles. Of the automobiles produced, 44.3% were local brands (including BYD, Lifan, Chang'an (Chana), Geely, Chery, Hafei, Jianghuai (JAC), Great Wall and Roewe), and the rest were produced by joint ventures with foreign car makers such as Volkswagen, Mitsubishi, General Motors, Hyundai, Nissan, Honda, To yota etc. While most of the cars manufactured in China are sold within China, exports reached 814,300 units in 2011.[4] China's automobile industry has been in rapid development since the early 1990s. China's annual automobile production capacity first exceeded one million in 1992. By 2000, China was producing over two million vehicles. After China's entry into the World Trade Organization (WTO) in 2001, the development of the automobile market further accelerated. Between 2002 and 2007, China's national automobile market grew by an average 21 percent, or one million vehicles year -on-year. In 2006, China’s vehicle production capacity successively exceeded six, then seven million, and in 2007, China produced over eight million automobiles. In 2009, China surpassed the United States as the world's largest automobile producer by volume. In 2010, both sales and production topped 18 million units, with 13.76 million passenger cars delivered, in each case the largest by any nation in history. The number of registered cars, buses, vans, and trucks on the road in China reached 62 million in 2009, and is expected to exceed 200 million by 2020. The consultancy McKinsey & Company estimates that China's car market will grow tenfold between 2005 and 2030.

The main industry group for the Chinese automotive industry is the China Association of Automobile Manufacturers (中国汽车工业协会).

1.

Benefits of international markets

1- We want to enter international market because we want to make our brand as an international brand.
2- Chinese market is not enough to getting bigger. Chinese people do not like to use local brands.

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Mehmet TURKER(尼莫)

REPORT

TAFE

3- Oversea consumers like to use cheaper cars.
4- We can assemble our cars in targeted country. We can make our cost cheaper. 5- We can make our cash flow more dynamic, if we lose money in China, we can earn from other markets.
2.

Potential markets:

1- Liberia:
After 2011 chaos in Liberia, people get poorer than before. They can not buy expensive cars in Liberia. Also at chaos time too many...
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