Buying Behivior of Customers of Qubee Bd

Topics: Marketing, Pricing, Customer service Pages: 11 (3180 words) Published: December 8, 2011

Every company goes through an intense planning session to identify customers’ needs, wants and demands by developing and designing product or service to meet their expectations in order to make profit by creating customer equity.

Qubee is a new and exciting company from Augere providing fast and reliable broadband internet services to residential and business customers across Bangladesh. They believe that everyone should be able to enjoy trouble-free access to the internet and the world of opportunities that it brings. Their aim is to make a magical internet experience available to everyone, everyday, without exception.

Qubee is the creation of a group of global telecoms professionals who saw that a new technology called 4G could really change the internet experience for millions of people worldwide. They are building a network of base stations to offer our brand of internet access right across Bangladesh. They have started in Dhaka, but quickly plan to do the same in cities nationwide.

Building a network like this needs to be done properly. So they have gathered a highly talented team right here in Bangladesh to build a company that’s determined to improve the internet experience for millions of people – not just here, but ultimately all over the world.

Objective of the study:
The primary objective of this study is to find out the marketing strategies of Qubee and segmenting, targeting and positioning for their service. The main objectives are: -Showing the strategy that Qubee use to segment, target and position for their service -Defining the marketing mix

-Analyzing SWOT
-Preparing ourselves for the job market
-Improving our report writing skills
-Being familiar with the practices of our theoretical knowledge and how they are implied in the real world -Gathering practical knowledge about development of marketing strategy -Knowing segmenting, targeting and positioning strategy

-Meeting the curiosity about stated subject.
Methodology of the study:
Research Method: We had to go through an intense research session in order to complete this paper. On our way of completion, we followed two ways of research:
Considering the subject matter, we have chosen the internal way of research.

Primary Sources:
Methods of collecting primary data:
Face to face survey
From primary source we have managed to find out some information about the company as mentioned below:
We did survey on 51 people and found out important information. Secondary Sources:
Methods of collecting secondary data:
Existing research papers
Text books

Limitations of the study:
While writing this paper we faced some obstacles. These are given below: •Writing this kind of paper requires huge amount of time and effort. Within the short period of time we tried and yes we wrote the report correctly and successfully. •Some information on sales, distributions and marketing strategies are prohibited to publish and pretty much tough to collect. Although it may question the quality of the paper, but we tried our level best to provide the best information possible. •This kind of works are solely dependent on real world works, so lack of this kind of work experience is the main constraints of the study. •Different people have different set of ideology and attitude. It is challenging to work with other people to achieve something. This study gave us the opportunity to work as a team. And as a team we concentrated ourselves into a point and got the job done.

SWOT Analysis:
SWOT analysis measures the strengths, weaknesses, opportunities and strengths involved in a project or business venture. It is essential because it helps to define the goal and develop planning of the organization. To have a closer look at the brand Qubee, SWOT analysis is presented here.

Strengths mean determining an organization’s strong points....
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