Submitted for the partial fulfillment of the requirement for the award
POST GRADUATE DIPLOMA IN MANAGEMENT
PGDM 1 2OO8-10 BATCH
Department of management
INSTITUTE OF MANAGEMENT EDUCATION,
CHAPTER 1- INTRODUCTION, NEED OF STUDY, BACKGROUND
CHAPTER 2- RESEARCH METHODOLOGY
CHAPTER 3- DESCRIPTIVE WORK OF SUB TOPICS
CHAPTER 4- DATA ANALYSIS AND INTERPRETATION
CHAPTER 5- CONCLUSION & SUGGSESTION
We the students of PGDM IST year, 2ND
semester of INSTITUTE OF MANAGEMENT EDUCATION, SAHIBABAD, Ghaziabad, 2008-10 batch, hereby declare that the Winter Project Report titled “A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF CONSUMER FOR INDIGENOUS PRODUCT vis-a-vis INTERNATIONAL PRODUCT” is the outcome of our own work and the same has not been submitted by any Institute for the award of any degree or any Professional diploma.
The first and most objective of our study is comparative study of consumers buying behavior regarding indigenous and imported products. The study of consumer behavior is the most important factor for marketing of any goods and services. The consumer behavior suggest how individual, groups and organization select, buy, use and dispose of goods, services, ideas or experience to satisfy there needs and wants. It also clues for improving or introducing products or services, setting price, devising channels etc.
Since liberalization 100% FDI is... [continues]
Cite This Essay
(2010, 12). Buying Behaviour. StudyMode.com. Retrieved 12, 2010, from http://www.studymode.com/essays/Buying-Behaviour-502158.html
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"Buying Behaviour." StudyMode.com. 12, 2010. Accessed 12, 2010. http://www.studymode.com/essays/Buying-Behaviour-502158.html.