Buying Behaviour

“A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF CONSUMER FOR INDIGENOUS PRODUCT vis-à-vis INTERNATIONAL PRODUCT”
Submitted for the partial fulfillment of the requirement for the award
Of
POST GRADUATE DIPLOMA IN MANAGEMENT
                                                                    SUBMITTED BY
                                                              PRAVIN TRIPATHI
                                                                  PGDM 1 2OO8-10 BATCH
Department of management
INSTITUTE OF MANAGEMENT EDUCATION,
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CONTENT

ABSTRACT

CHAPTER 1- INTRODUCTION, NEED OF STUDY, BACKGROUND

CHAPTER 2- RESEARCH METHODOLOGY

CHAPTER 3- DESCRIPTIVE WORK OF SUB TOPICS

CHAPTER 4- DATA ANALYSIS AND INTERPRETATION

CHAPTER 5- CONCLUSION & SUGGSESTION

BIBLIOGRAPHY

ANNEXURE-

DECLARATION

We the students of PGDM   IST year, 2ND
semester of INSTITUTE OF MANAGEMENT EDUCATION, SAHIBABAD, Ghaziabad, 2008-10 batch,   hereby declare that the Winter Project Report titled “A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF CONSUMER FOR INDIGENOUS PRODUCT vis-a-vis INTERNATIONAL PRODUCT” is the outcome of our own work and the same has not been submitted by any Institute for the award of any degree or any Professional diploma.

Date:
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                                                          PRAVIN TRIPATHI

ABSTRACT

The first and most objective of our study is comparative study of consumers buying behavior regarding indigenous and imported products. The study of consumer behavior is the most important factor for marketing of any goods and services. The consumer behavior suggest how individual, groups and organization select, buy, use and dispose of goods, services, ideas or experience to satisfy there needs and wants. It also clues for improving or introducing products or services, setting price, devising channels etc.
Since liberalization 100% FDI is... [continues]

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