POST GRADUATE DIPLOMA IN MANAGEMENT
SUBMITTED BY PRAVIN TRIPATHI PGDM 1 2OO8-10 BATCH Department of management
INSTITUTE OF MANAGEMENT EDUCATION,
CHAPTER 1- INTRODUCTION, NEED OF STUDY, BACKGROUND
CHAPTER 2- RESEARCH METHODOLOGY
CHAPTER 3- DESCRIPTIVE WORK OF SUB TOPICS
CHAPTER 4- DATA ANALYSIS AND INTERPRETATION
CHAPTER 5- CONCLUSION & SUGGSESTION
We the students of PGDM IST year, 2ND
semester of INSTITUTE OF MANAGEMENT EDUCATION, SAHIBABAD, Ghaziabad, 2008-10 batch, hereby declare that the Winter Project Report titled “A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF CONSUMER FOR INDIGENOUS PRODUCT vis-a-vis INTERNATIONAL PRODUCT” is the outcome of our own work and the same has not been submitted by any Institute for the award of any degree or any Professional diploma.
---------------------------- PRAVIN TRIPATHI
The first and most objective of our study is comparative study of consumers buying behavior regarding indigenous and imported products. The study of consumer behavior is the most important factor for marketing of any goods and services. The consumer behavior suggest how individual, groups and organization select, buy, use and dispose of goods, services, ideas or experience to satisfy there needs and wants. It also clues for improving or introducing products or services, setting price, devising channels etc. Since liberalization 100% FDI is allowed in India. This has attracted foreign companies to penetrate the Indian market. The marketers always look for emergent trends that suggest new marketing opportunities and here in India a lot of opportunities are available.
This Project Report is the fruit of our intense hard work and dedication during our project work. We wish to express our sincere gratitude to our project supervisor Mr. SIDDHARTH VARMA for his esteemed guidance during the course of project work. We are grateful to her for giving us an insight into the realm of Buying consumer Behaviour on National and International product . In spite of her busy schedule, she was always available whenever we required help .
As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and process purchase. The study of consumer behavior provides us with reasons why consumers differ from one another in buying using products and services. We receive stimuli from the environment and the specifics of the marketing strategies of different products and services, and responds to these stimuli in terms of either buying or not buying product. In between the stage of receiving the stimuli and responding to it, the consumer goes through the process of making his decision.
Stages of the Consumer Buying Process:
Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, determined by the degree of complexity...discussed next. The 6 stages are:
1. Problem Recognition--difference between the desired state and the actual condition. Deficit in assortment of products. Hunger--Food. Hunger stimulates your need to eat. Can be stimulated by the marketer through product information--did not know you were deficient? I.E., see a...