Bussinesss Plan

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CONFIDENTIAL

(Version 2.1/020709/TED/MDec)

SMART DATA ANALYSIS
Name of Team Members: 1. Melisa Nurjustina Elwiana Muhd Alwin Liew 2. Nurliana Zulkifli 3. Syafiqah Nadiah Razali Contact Details: Kuliyyah of Economics and Management Sciences International Islamic University Malaysia P.O. Box 10 50728 Kuala Lumpur Tel: Fax: Mobile: Email: 03 6196 46059 03 6196 4644 017 370 3644 zulkarnain@iiu.edu.my

Multimedia Development Corporation Sdn Bhd MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan Telephone: +603 8315 3000 Fax: 603 8318 7612 Email: tajumi@mdec.com.my URL: www.msc.com.my

CONFIDENTIAL

Contents Section 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.8 1.10 Section 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Section 3.0 3.1 EXECUTIVE SUMMARY Introduction Problem Statement Why Smart Data Analysis is Unique? Expertise The Services The Value to the Customers The Target Market The Management Expertise Financing Requirements Potential Return on Investment COMPANY DESCRIPTION Company History Vision Mission Value Business Objective Services Offered Market Need INDUSTRY ANALYSIS Feasibility Analysis 3.1.1 3.1.2 Target Market Feasibility Financial Feasibility

Multimedia Development Corporation Sdn Bhd MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan Telephone: +603 8315 3000 Fax: 603 8318 7612 Email: tajumi@mdec.com.my URL: www.msc.com.my

CONFIDENTIAL

3.2

SWOT Analysis 3.2.1 3.2.2 3.2.3 3.2.4 Strength Weaknesses Opportunities Threat

Section 4.0 4.1

MARKETING PLAN Marketing Overview 4.1.1 4.1.2 Sales Projection Assumptions

4.2

Marketing Program 4.2.1 Value-based Pricing

4.3 Section 5.0 5.1 5.2 5.3 Section 6.0 6.1 6.2 Section 7.0 Section 8.0

Promotions MANAGEMENT TEAM AND COMPANY STRUCTURE Company Structure Management Team Human Resource Plan OPERATIONAL PLAN Description of Company’s Service Business Operation SALES PROJECTIONS CONCLUSIONS

Multimedia Development Corporation Sdn Bhd MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan Telephone: +603 8315 3000 Fax: 603 8318 7612 Email: tajumi@mdec.com.my URL: www.msc.com.my

CONFIDENTIAL

List of Tables Table 1: Table 2: Table 3: Table 4: Table 5: List of Figure Figure 1: How Does it Work? Return on Investment Target Market Feasibility Financial Feasibility Sales Projections from Year 1 to Year 5 Human Resource Planning

Multimedia Development Corporation Sdn Bhd MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan Telephone: +603 8315 3000 Fax: 603 8318 7612 Email: tajumi@mdec.com.my URL: www.msc.com.my

Section 1.0

EXECUTIVE SUMMARY

The following sections provide an introduction of the executive summary followed by a brief overview of the problem statement, uniqueness, expertise, services, values to the customers, target market, management expertise, financing requirements and potential return on investment.

1.1

Introduction The Ministry of Higher Education recently announced to the press that Malaysian

government was targeting to rise up the current number of PhD holders to 48,000 by the year 2020.1 In the meantime, the government provides RM100 million grant per year for every research status university2 to conduct its research activities. Consequently, all academic

researchers with PhD qualification have to publish a paper in top ranking journal as part of requirements for measuring their annual Key Performance Index (KPI).3 Therefore, this requirement indicates the need to seek assistance from the experts such as the academicians, statisticians and managers in the industry alike. 1.2 Problem Statement As academicians, it is always a challenging task to balance workloads such as teaching, conducting research, doing administrative works and consultancies simultaneously. For example, a number of senior lecturers have complained about their teaching and administrative workloads that hinder their focus on research. To...
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