Bussiness Plan
Retail Clothing Business Plan
Face Adrenaline
1.0 EXECUTIVE SUMMARY
1.1 COMPANY
Face Adrenaline is a start-up retail establishment that will sell fashionable exersice clothing to women that fit all body types by transforming not only in use but also customized fit. While our initial goal is to open one store, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market. As our name suggests our focus is to provide exercise apparel and accessories, and position ourselves as the top retail store servicing this particular market. Our intentions are to obtain 80% market share and become a central hub of shopping activity for the local active young population as well others who enjoy an active lifestyle.
Face Adrenaline will be located in Brooklyn, Pretoria which is a higher class area. It is centralized directly in position to the residential location, a Virgin Active and a Planet Fitness. We believe that this is critical to our initial success and long-term growth.
1.2 PRODUCT
By closely following generational fashion trends as well as our own customers' purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on the styles, colors and fits to flatter the professional young adult mainly ages 18-40. Meeting the needs of different figures will be our specialty.
The Hoodie bag is the very definition of a triple threat. The malleable, multipurpose garment is as adaptable as you need it to be, transforming from a bag to a hood to a wrap top in a pinch. Twisted, braided, cinched, or reversed, the Hoodie contains a cavalcade of variations for dextrous fingers.
2.0 MARKET ANALYSIS
2.1 TARGET CUSTOMER
Face Adrenaline is a business-to-consumer retail company. Female’s between the ages of 18-50 are our clear target customers.
The median income of our target market is R17
Face Adrenaline
1.0 EXECUTIVE SUMMARY
1.1 COMPANY
Face Adrenaline is a start-up retail establishment that will sell fashionable exersice clothing to women that fit all body types by transforming not only in use but also customized fit. While our initial goal is to open one store, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market. As our name suggests our focus is to provide exercise apparel and accessories, and position ourselves as the top retail store servicing this particular market. Our intentions are to obtain 80% market share and become a central hub of shopping activity for the local active young population as well others who enjoy an active lifestyle.
Face Adrenaline will be located in Brooklyn, Pretoria which is a higher class area. It is centralized directly in position to the residential location, a Virgin Active and a Planet Fitness. We believe that this is critical to our initial success and long-term growth.
1.2 PRODUCT
By closely following generational fashion trends as well as our own customers' purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on the styles, colors and fits to flatter the professional young adult mainly ages 18-40. Meeting the needs of different figures will be our specialty.
The Hoodie bag is the very definition of a triple threat. The malleable, multipurpose garment is as adaptable as you need it to be, transforming from a bag to a hood to a wrap top in a pinch. Twisted, braided, cinched, or reversed, the Hoodie contains a cavalcade of variations for dextrous fingers.
2.0 MARKET ANALYSIS
2.1 TARGET CUSTOMER
Face Adrenaline is a business-to-consumer retail company. Female’s between the ages of 18-50 are our clear target customers.
The median income of our target market is R17