Bussiness Fesibility Study

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  • Topic: Synthetic fiber, Silk, Cellulose acetate
  • Pages : 10 (2916 words )
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  • Published : December 25, 2012
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Project Feasibility Study

A new livelihood for Egyptian poor

Cloth Bag Micro-Enterprise

Prepared by:
Mona Mohammed Abbas

MBA LUXOR CLASS

DR.Tarek Mohamed Ali

Table of Contents
Context .............................................................................................................................................. Rationale .............................................................................................................................................. Objective .............................................................................................................................................. Research Items ....................................................................................................................................... Methodology Findings

1. Market Analysis
a. Product .................................................................................................................................. b. Industry Analysis
c. Key Success Factors of industry ............................................................................................. d. Value Chain ............................................................................................................................. e. Existing Players ....................................................................................................................... f. Scope for entrants .................................................................................................................. g. Interventions required for women/ women groups ............................................................ 2. Financial Analysis

a. Cost Structure ......................................................................................................................... b. Income to women .................................................................................................................. 3. Micro-enterprise start-up strategy – Action Plan ..................................................................... a. Procurement of raw material ................................................................................................ b. Infrastructure and working capital ........................................................................................ c. Sales and Promotion ............................................................................................................ d. Return to women .................................................................................................................

Context
In Egypt, there are considerable numbers of Egyptian poor women who don’t earn livelihood due to their constraint to stay at home. At home, they lack relevant skills and resources (both monetary and business development related) to start micro business of their own. Women who stay at home have very few available livelihoods to pursue, e.g. puppet making, stitching, embroidery, bead sequencing, precious stone scrubbing, quilt making etc. Most of these livelihoods require skills and resources to start with. For example, stitching and embroidery require relevant skills and minimum infrastructure to be pursued as livelihood. On other hand, livelihoods which require low level of skills and infrastructure e.g. puppet making, vegetable trading and bead sequencing carry very low incomes.

Rationale
There is need for exploration of an alternative livelihood in slum areas for women, who are constrained to stay back at home. Such women cannot pursue livelihood as a construction worker, domestic help or sweeper as these livelihoods require outdoor activities. The need is for such a livelihood which is flexible enough to be pursued from home, apart from being remunerative enough to be pursued by women for additional income for family. Recently, such a business opportunity cropped up when the Government put a complete ban on use of plastic carry-bags...
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