Business2Business Letters

Topics: Communication, Marketing, Holidays Pages: 5 (1404 words) Published: January 2, 2013
Organizations depend on their business relationships with other organizations in order to stay competitive in today’s business world. Organizations tend to spread their business related projects to outside businesses to lighten the load on projects and cost that are done internally. Organizations allow other businesses to handle projects involving marketing, product distribution, and others that can be externally without direct contribution from the primary organization. Business to Business(B2B) messages are the common form of communication that is used between businesses. B2B messages can be either traditional mail, e-mail, or fax and commonly are the basis of any starting business relationship. These forms of B2B messages are used to communicate information between different locations and departments within organizations. Formal letters are still the most traditional means of common communication between organizations that do not utilize technology like email or fax. An employee that would like to request a vacation day would use a B2B message by e-mail to communicate with the supervisor. The sender or employee would expect a response from the message. The response to the message would either grant or deny the request of the sender in the business relationship. B2B message 1

The first message involves the relationship between a software company and a retail store that distributes the software. The software company would like to increase the quantity of software that is distributed by the retail store. The message was comprised of an e-mail and was delivered through the internet which would be the technology used. The purpose of the message was to ask the receiver or retail store, if they could handle more distribution from the sender or software store. The noise would be minimal since e-mail is used. The feedback from the e-mail would be a response from the retail store on it’s decision whether to accept or deny the additional distribution of the software products. B2B message 2

The second message is in the form of a formal letter. An organization or sender is giving thanks to an employee for 20 years of service. The organization would like to offer the employee a month’s paid vacation. The formal letter was written starting with the organization letter head and was printed with a computer and printer. The purpose of the message is for the organization to show appreciation to the employee with the offer of vacation time. The noise would be minimal within the letter because of the clarity on intent in the message. The feedback would be the acceptance of the vacation by the employee or receiver and probably a thank you response for showing appreciation for his loyalty to the business relationship between the sender and receiver. B2B message 3

The third message is an internal communication between employees. The message is in the form of a memo. The first employee or sender would like the second employee or receiver to work with him on a project that involves both departments of the same organization. The memo explains to the receiver that the sender is asking for his assistance on a project. The sender explains in short what the project will consist of and offers more information in response to this memo. The technology used can either be paper or e-mail within the business that is commonly used for inter-office communication. The feedback would be the response by the second employee. He will either agree or deny the proposal by the first employee or he could still respond to the memo to find out more information that was not included.

B2B Letters aid in building relationships between organizations that depend on each other for different needs. The purpose of the letters, are to convince the receiver that it would be beneficial to form a business relationship with the sender. The sender expects the response from the receiver to be negative or positive to the purpose of the letter. The receiver will send a...
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