In today's market, it is so important that companies make their presence on the web. Not only has Circuit City used its web site to grow and expand its traditional physical presence, but it has also used the internet to reach more customers and increase its sales. The first step in a evaluating this web site was to understand its strengths and weaknesses and to define areas for improvement. In order to do this, I focused on Circuit City's e-business strategy, the site's navigation and usability, credibility, promotion, and advertising.
Circuit City's e-business strategy is simple. Provide customers with information, products, and technology solutions, while at the same time, make the customer feel as comfortable shopping online as they would feel shopping in a retail location. By integrating its web presence to its brick-and-mortar business, Circuit City found a way to add true value to the online shopping experience and continue to give their business a competitive advantage in the consumer electronics market.
In order to maintain its competitive advantage however, Circuit City must be able to anticipate and direct changes in the electronics market. A solid e-business strategy can offset strong competition from online competitors such as Best Buy.
Today's consumer has high expectations for quality, convenience, selection, and customer...