Business Study Plan

Topics: Marketing, Marketing plan, Product management Pages: 26 (5276 words) Published: February 21, 2013
Fall 2008
MGT301- Principles of Marketing (Session - 2)
Question No: 1    ( Marks: 1 )    - Please choose one
If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached? ► Introduction
► Decline
► Growth
► Maturity
Question No: 2    ( Marks: 1 )    - Please choose one
A period of rapid market acceptance and increasing profits refers to which of the following stages of the product life cycle? ► Decline
► Maturity
► Introduction
► Growth
Question No: 3    ( Marks: 1 )    - Please choose one
In which of the following product life cycle stages, sales are zero and the company’s investment costs mount? ► Product development
► Introduction
► Growth
► Maturity
Question No: 4    ( Marks: 1 )    - Please choose one
Which one of the following groups is skeptical and adopts innovations only after most of the market has accepted the product? ► Innovators
► Late majority
► Early Adopter
► Early Majority
Question No: 5    ( Marks: 1 )    - Please choose one
A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company’s objectives refers to which one of the following concepts? ► Business feasibility

► Feasibility study
► Business analysis
► Product acceptance
Question No: 6    ( Marks: 1 )    - Please choose one
After concept testing, a firm would engage in which stage for developing and marketing a new product? ► Marketing strategy development
► Business analysis
► Product development
► Test marketing
Question No: 7    ( Marks: 1 )    - Please choose one
Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges? ► Product line

► Line extension
► Private brand
► Product bandwidth
Question No: 8    ( Marks: 1 )    - Please choose one
Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned? ► Desirable benefit

► Good packaging
► Strong beliefs and values
► Customer image
Question No: 9    ( Marks: 1 )    - Please choose one
Which one of the following attribute may grab attention and produce pleasing aesthetics, but it does not necessarily make the product perform better? ► Design
► Style
► Variable
► Packaging
Question No: 10    ( Marks: 1 )    - Please choose one You have an upset stomach. Your spouse rushes to the corner convenience store for a medicine. This product falls under which of the following categories? ► Unsought

► Convenience
► Shopping
► Specialty
Question No: 11    ( Marks: 1 )    - Please choose one Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?” ► Actual product

► Augmented product
► Core benefit
► Co-branding
Question No: 12    ( Marks: 1 )    - Please choose one Mass marketers, such as Target and Venture Stores, ignore market segment differences and target the whole market with one offer. What is their approach to segmenting? ► Undifferentiated marketing

► Differentiated marketing
► Target marketing
► Intelligent marketing
Question No: 13    ( Marks: 1 )    - Please choose one A marketer has brought same products in the market for all segments without considering the needs and wants of the customers. Which one of the following strategy is being practiced by the marketer? ► Undifferentiated marketing strategy

► Differentiated marketing strategy
► Concentrated marketing strategy
► Custom marketing strategy
Question No: 14    ( Marks: 1 )    - Please choose one Demographic segmentation divides the market into groups based on...
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