Business Strategy: Wendors Meat Vending

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EXECUTIVE SUMMARY
Business Name:WENDORS Meat Vending
Business Address:BISU Bilar Campus - Zamora, Bilar, Bohol Nature of Business:Meat Vending
Form of Ownership:Sole Proprietorship
Proponents: Wendell Doria

VISION
A high quality business that forefronts in providing excellent services to the customers and to be one of the top most well known producer of meat not just in our town but all over Bohol and the Philippines.

MISSION
To satisfy the customers needs and keeping the strong relationship with the customers as well as improving the services we offer.

GOALS
1. Maintain the good reputation of the business.
2. To meet the reasonable net profit by the end of the year. 3. To meet the highest satisfaction rate from the customers. 4. To offer the best quality meat.

Business overview
Meat offers valuable nutrients including protein, iron, zinc and b vitamins.(according to the American meat institute.) Your body needs proteins to build healthy muscles, bones and skin as well as produce hormones and synthesize vitamins . Meat provides you with home-iron a type of iron that is easier for your body to absorb and not found in non meat sources like veggies and beans. Zinc helps your immune systems function properly while the B vitamins group helps regulate the immune systems an release energy. Pork is the edible flesh of domesticated hog or pig. It is the meat from the pig/swine/hog meant to be eaten fresh. Consumption of pork in moderate quantities is helpful in gaining energy. It is good for skin, eyes, nervous system, bones and mental performance. Intake of pork also ensures better immunity to body due to presence of essential antioxidants. The colours of the meat and the fat of pork are regarded as more appetizing, while the taste and smell are described as sweeter and cleaner. It is also considered easier to digest. In rural tradition, pork is shared to celebrate important occasion and to form bonding.

Pork is a choice of protein that can satisfy both the gourmand and diet-conscious consumer. Pork has been a very popular source of food all through antiquity. Pork isn't fatty meat - in fact, it's one of the leanest meats available. Pork is also an important source of iron, zinc and protein.

Pork is a food choice that is just as good for little ones as for adults and teenagers. Its high nutritional value contributes to kids' higher need for proteins, minerals and vitamins throughout their growth, and reinforces their immune system. Following are some the significant nutritional facts with regard to pork: * Pork has a high mineral content of Phosphorus, Selenium, Sodium, Zinc, Potassium and Copper. * The two minerals which are present in good quantities are Iron and Magnesium, while Calcium and Manganese are found in traces only. * Pork is highly enriched with Vitamin B6, Vitamin B12, Thiamine, Niacin, Riboflavin and Panatothenic Acid. However, Vitamin A and Vitamin E are found in very small amounts.

MARKETING ASPECT

Market Situation
Pork is in high demand especially in the school days since the target market are the restaurants, faculty and staff, students, canteen and household consumers in and out of the school campus. The restaurant owners are of high percentage of demand because the students prefer to buy viands in the restaurants and canteen in every meal than cooking for their own. And because of that, they are in need of pork for their additional menu as their source of income as well.

Market Needs
The project provides consumers quality pork and lechon that suit their daily intake. This aims to fulfil the benefits important to consumers. It will also provide quality, leaner and fresh pork as a staple food and delivers once a week to the target market that the venture would be a steady supplier

Target Market
The target market are those individuals who would like to eat meat. The possible customers are restaurant owners,...
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