Business Strategy: Tasba

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Founded by Mr. Patrick Reid, The Texas AllStar Baseball Academy, TASBA, has been in existence since 1994. It began as a 2,000 square foot training facility in Houston, Texas that offered private baseball instruction. In June 2002, Reid relocated to south Austin, next to the National Elite Gymnastics Facility in Oak Hill. TASBA is presently a small group training facility and the leader in Functional Athletic Movement. It is a complete athletic experience for the committed amateur baseball player. The new location is a six acre outdoor training facility with six lighted batting cages, seven lighted pitching mounds, a long toss field used for measurement, an obstacle course, and a field turf training field. TASBA is the only Austin-based training facility endorsed by Ron Wolforth, the CEO of the Texas Baseball Ranch and originator of the Velocity Improvement Arm Care Program. The program has produced 175 scholarship athletes to over 70 schools. Over 30 former students have signed professional baseball contracts, including 3 first round draft picks. Six players have even worn a Major League Baseball jersey. Differentiating itself from other baseball facilities, TASBA does not sell uniforms or bats, does not hold birthday parties or tournaments for other sports.  The average training sessions are paid by the hour. Parents are typically the financial provider and purchase blocks of hours, depending on their needs. The normal sessions are held Monday through Thursday.

Patrick Reid has been playing baseball since age four and is a former College and Professional Baseball player. Reid has coaching experience on both the high school and college level from Florida, to Brazil, to Arizona, to Ohio, to Texas. He was the pitching coach for the University of Texas at Brownsville from 1998 - 1999 and a NCAA Division I pitching coach at New Mexico State University from 1999 to 2001 (Patrick Reid). During his tenure at NMSU, he lowered the ERA by 3 runs per game each year. He also played professional ball for the Helena Gold Sox and the Miami Marlins. Coach Reid’s specialty is baseball, arm care, throwing and pitching. He has personally trained over 1,500 students and athletes in the Austin and Houston areas.   

Reid believes that the general population assumes TASBA is only a pitching facility. In reality, the TASBA training programs include: arm strength, velocity improvement, arm care, recovery, skills specific training (pitching, catching, hitting), speed, agility and quickness. The staff uses video and other technological innovations to enhance the training process. According to Reid, the TASBA program is more than baseball; it develops people. Clients are trained in nutritional, emotional, physical, and social habits. Importance is placed on punctuality, the ability to maintain friendships, educational success, hard work, and dedication.    

TASBA students are selected based on their passion for the sport, work ethic, and dedication. Reid prefers students who have long term goals of playing high school or college level baseball however currently students range in age from seven to eighteen. During the offseason both college and professional players often return to train and assist in teaching the younger students and engage in Montessori-like activities where players of different ages mix to facilitate competitive development. Reid’s mentality is that for a student to truly understand a process, they must have the ability to teach it to someone else. Therefore, the TASBA program incorporates a “big brother” component, where the older students help teach the younger ones through a buddy system. Typically, there are between 35 - 50 players training per month and these students come from all over central Texas with the majority coming from within 30 minutes of the facility including Dripping Springs and Lake Travis areas.    

The TASBA staff has collegiate and/or professional playing...
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