Business Strategy of Banglalink

Only available on StudyMode
  • Download(s) : 599
  • Published : March 29, 2012
Open Document
Text Preview
about banglalink|
|
orascom telecom bangladesh limited ("banglalink") is fully owned by orascom telecom holding s.a.e, egypt, ("oth"); the ultimate parent company of the group is vimpelcom, the 6th largest mobile phone operator in the world. banglalink was acquired by oth in 2004, and after a complete overhaul and the deployment of a new gsm network, its telecommunication services were re-launched under the brand name banglalink. when banglalink began operations in bangladesh in february 2005, its impact was felt immediately: overnight mobile telephony became an affordable option for customers across a wide range of market segments.

banglalink’s success was based on a simple mission: "bringing mobile telephony to the masses" which was the cornerstone of its strategy. banglalink changed the mobile phone status from luxury to a necessity and brought mobile telephone to the general people of bangladesh and made a place in their hearts. the mobile phone has become the symbol for the positive change in bangladesh.

this positive change that is quite correctly attributed to banglalink, has become the corporate positioning of banglalink and is translated in their slogan "making a difference" or "din bodol". "making a difference" not only in the telecom industry, but also through its products and services, to the lives of its customers. this corporate stance of "making a difference" has been reflected in everything banglalink does.

banglalink attained 1 million subscribers by december 2005 and 3 million subscribers in october 2006. in less than two years which is by december 2007, banglalink overtook aktel to become the second largest operator in bangladesh with more than 7.1 million customers. banglalink currently has 20.05million subscribers as of april 2011, representing a market share of 27.03%

growth over the last years have been fuelled with innovative products and services targeting different market segments, aggressive improvement of network quality and dedicated customer care, creating an extensive distribution network across the country, and establishing a strong brand that emotionally connected customers with banglalink.| orascom telecom holding s.a.e. ("oth")

orascom telecom (oth) established itself as a global brand and is considered today to be one of the largest and most diversified telecom operators. operating in eleven emerging markets, the company has a population under license of approximately 512 million with an average mobile telephony penetration of approximately 50% as of june, 2010. orascom telecom operates gsm networks in algeria ("ota"), pakistan ("mobilink"), egypt ("mobinil"), bangladesh ("banglalink"), burundi (leo burundi), namibia (leo namibia), central african republic (telecel car), north korea ("koryolink") and canada ("wind mobile") through its indirect equity shareholding in globalive wireless and its  indirect equity ownership in telecel zimbabwe (zimbabwe). in 2009, the company was also awarded the management contract of one of the two lebanese mobile telecommunications operators ("alfa") from the government of the republic of lebanon. oth’s parent company "wind telecom" is owned by "vimpelcom".

vimpelcom is the 6th largest telecom operator in the world, providing service to over 186 million subscribers, as of 31st march 2011, through its operation in 20 countries. it provides services via a wide range of wireless, fixed, and broadband services in russia, ukraine, kazakhstan, uzbekistan, tajikistan, armenia, georgia, kyrgyzstan, vietnam, cambodia, laos, algeria, bangladesh, pakistan, burundi, zimbabwe, central african republic, italy and canada. the brands under which the company operates are "beeline", "kyivstar", "djuice", "wind", "infostrada" "mobilink", "leo", "banglalink", "telecel", and "djezzy"

vimpelcom ltd.’s reporting structure is divided into five business units - europe and north america, russia, ukraine, the commonwealth of independent states (cis), and...
tracking img