Business Strategy of Areva

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Business Strategy of AREVA
Strategy Management Assignment
4/18/2011 Submitted To: Prof. Dinesh Likhi Submitted By: Group 3 Ambuj Lal Deepak Kumar Kinshuk Chouksey Swetabh Singh PGP101005 PGP101015 PGP101025 PGP101039

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Introduction
The AREVA group is a global leader in solutions for carbon-free power generation solutions. The group had consolidated revenue of 9.104 billion euros in 2010 and consolidated net income of 883 million euros. The group employs 47,851 people in the Nuclear and Renewable Energies businesses. AREVA’s strategy is built on developing carbon-light energies by expanding its core nuclear business and its second pillar, renewable energies. The group’s biggest advantage is that it is active in a broad spectrum of businesses in carbon-light power generation. The group is one of very few suppliers capable of meeting customer requirements at every stage of the value chain, offering global solutions that protect the environment while complying with stringent safety criteria. Its integrated model and policy of partnerships put AREVA in an ideal position to anticipate market requirements. AREVA's activities are organized into five Business Groups. Mines groups the uranium mines exploration and operation activities. The Front End converts and enriches the uranium and designs the fuel for the nuclear reactors. Reactors and Services groups the activities of design and construction of nuclear reactors and propulsion and research reactors, and the activities of maintenance of the nuclear power plants. The Back End recycles the used fuel and provides transport, clean-up and dismantling services. Renewable Energy develops wind energy, bio-energy, solar power and hydrogen power solutions.

Diverse Portfolio
AREVA has a completely integrated value-chain in its business and is not just present but self-sufficient almost all aspects of its business. The company does mining, front end, back end, reactor building, maintenance and even recycling. It is also venturing into the fast growing renewable energy market. It gives the AREVA group a great advantage against its competitors and it Mining Mining business group covers exploration, extraction and processing of uranium ore and the reclamation of sites after production has finished. AREVA is the first uranium producer in the world in 2009. The group, which holds a broad portfolio of mines in operation (Canada, Kazakhstan and Niger), as well as projects under development (Africa). Front End The AREVA Front End business group combines activities associated with the conversion and enrichment of uranium and with the design and fuel production for nuclear reactors. The production capacities of the group, one of the world's leaders in the sector, are undergoing Submitted By: Group 3

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modernization. The world leader in the front end of the nuclear cycle, the AREVA Front End Business Group combines operations related to uranium conversion and enrichment and the design and fabrication of nuclear fuel for both types of light water reactors (LWR). Reactors and Services The Reactors and Services business group combines the nuclear reactor design and construction activities and the products and services activities necessary for the maintenance, operation, modernization, and improvement of power plants. It also includes vessel propulsion nuclear reactor and research reactor activities. AREVA is currently constructing four EPR™ reactors, of generation III+. The Reactors and Services business group designs, and builds nuclear reactors for electricity plants and for ship propulsion. It also offers products and services for the maintenance, operation, modernization, and improvement of power plants. AREVA is the world's leading constructor of nuclear reactors (measured by power-generating capacity installed) and is market leader for heavy equipment replacement components used in nuclear power plants. Back End The Back End business group (BG) offers end-of-cycle management...
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