Business Strategy

HNC/HND Business

                    Business Strategy
                      (QCF Level 5)
                Tutor: Lovewell Chiti
                Student: Salman Akram









Executive summary:
The word “automobile” has its unique identity. Automobiles execute a vital role in shaping people’s life and are looked upon as a status symbol even in this modern day scenario. Theevolution of automobiles over the years has a success story of its own. With its technologicaladvancements, swanky designs and products automobiles have gained a special and respectable place in the market.This case revolves around BMW group- a prominent European carmaker and its three prepositions wiz. Increasing the output of production, the production of smaller cars andmaintaining quality. BMW a renowned car manufacturer was in the maturity stage of its industrylife cycle and needed modifications strategic implications to retain in the race. The automobileindustry was suffering from lethargic economic growth coupled with geopolitical dilemmas that was having an adverse effect on the industry globally.This report covers –


•Firms macro and micro external environment that shapes the competitive position and bring out the key drivers of change.


•Firms organizational strengths and weaknesses and analysis of its resources and strategiccapabilities that put a light on the critical success factors and key success factors.


•Reasons that may cause ultimate demise of the firmEfforts are also been made to made to recommend the factors that may overcome the factors thatmay cause ultimate demise of the firm.


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