Matt Butler, an avid hunter and fisherman, identified an opportunity within the outfitters and charters market that is currently being unmet. After experiencing a number of lengthy and frustrating web searches Matt was led to the conclusion that there was no search available that allowed the hunter or fisherman to search, sort, and filter information by specific wants and needs. As a result, Matt, and his wife Sherri, motivated by their desire to fulfill a dream of “being their own boss” and armed with a great idea, registered Antlersandfins.com in September of 2006. Together, the two co-developed a business plan that would provide the sportsmen with a comprehensive and accurate database of hunting and fishing guides and outfitters on the internet.
Overview of Methodology Employed:
The tactic behind the analysis of Antlers and Fins LLC was to first gain an understanding of Matt and Sherri Butler. It was important for our line-of-business group to gather insight as to the motivations, intentions, and fears of our clients, the Butler’s. Through gathering this information it would allow us to establish a more comfortable working relationship that would ultimately better assist us with making recommendations that were beneficial to our clients. Through making the client-consultant relationship the first priority, we felt it would provide us with the opportunity to develop a more accurate business schematic based on honest answers that were free of inhibition.
Once the client-consultant relationship was established, then next phase consisted of breaking down the specific statements, words, and thoughts, that both clients emphasized and positioning them into fundamental issues based on importance. This process resulted in the creating of primary, secondary, required, and ignored needs, as well as activity fits that supported those needs. Understanding the schematic allowed us, the consultants, to determine what changes need... [continues]
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