Business Strategy

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Application Exercise
(Assignment to be submitted) (180 min.)

* Construct a value chain for your department/ division/ company and contrast it over time or vis a vis a competitor, to try and explain the business performance.| |

Guidelines for the assignment * Brief introduction of your firm and division. * Draw a value chain of your division/company.(as next best choice generic chain will do) Enlist all the activities under the relevant primary and support functions. * Show how each activity is being pursued now, and also differently over time, by your firm.(OR if comparison is not over time but with a competitor’s value chain, show how they perform it differently) * Indicate internal links within the activities, if any. Show how the activities of the value chain are linked to company strategy and structure and how these links enhance competitive advantage.(or show the lack of these links and divergence of activities-scope for improvement in value chain.).Explore external links (eg. alignment of activities with vendors that enhances differentiation.) * Conclude-Reflect on overall shift in value chain over time OR difference with competitor’s value chain and how that results in difference in business performance. * The assignment submission should not exceed 5 pages| |

About VMware
VMware is the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. VMware’s approach accelerates the transition to cloud computing while preserving existing investments and improving security and control. With more than 350,000 customers and 50,000 partners, VMware solutions help organizations of all sizes lower costs, increase business agility and ensure freedom of choice

I belong to the Consulting Services Division of VMware where we carry out the consulting implementation and management of customer projects

Vmware’s Value chain is broadly covered as below .

The Value Chain Analysis of VMware covers two categories of activities – primary and support activities.  The primary activities are most familiar, as it deals with the steps and processes necessary to take the VMware product or service from R&D to final customer sale and support. * Suppy Chain Management – covers the identification, sourcing, procurement, and supplier management of the “raw materials” that comprise the final product or service. * Operations – covers the engineering, inventory management, and manufacturing of the final product or service.  Note:  any technologies incorporated into the product or service are also included here. * Distribution – covers the entire channel network and partnerships that VMware drives for distributing the key platform product solutions * Marketing and Sales – covers the marketing, merchandising, promotions, advertising, sales, and channel management to get the completed product and service to the end customer. * Service – covers the support and maintenance of products and services after they are delivered to the customer. The secondary activities are less familiar, but equally important in supporting product and service scalability. * R&D – covers the testing of the product as per the customer specifications, development and roll out of new product updates * Technology Development – covers the supporting technologies, both information technologies as well as other technologies, important for keeping the lights on.  Technologies integrated into the product would be covered in the Operations stage. * Human Resource Management – covers the recruiting, hiring, development,and firing of personnel. * General Administration – covers the general admin tasks of the company (buildings, offices, warehouses)

I belong to the Services Department...
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