Business Research Yearbook Global Business Perspectives

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BUSINESS

RESEARCH
YEARBOOK

Global Business
Perspectives
VOLUME XVII 2010
NUMBER 2

RODNEY A. OGLESBY
H. PAUL LEBLANC, III
MARJORIE G. ADAMS
EDITORS
Publication of the International
Academy of Business Disciplines

BUSINESS RESEARCH YEARBOOK
GLOBAL BUSINESS PERSPECTIVES

VOLUME XVII 2010
Number 2

Editors
Rodney A. Oglesby
Drury University
H. Paul LeBlanc, III
University of Texas at San Antonio
Marjorie G. Adams
Morgan State University
A Publication of the
International Academy of Business Disciplines
IABD

Copyright 2010
by the
International Academy of Business Disciplines

International Graphics
10710 Tucker Street
Beltsville, MD 20705
(301) 595-5999

All rights reserved
Printed in the United States of America

Co-published by arrangement with
The International Academy of Business Disciplines

ISBN
1-889754-15-3

PREFACE
This volume contains an extensive summary of many of the papers presented at the Twenty-Second Annual Conference of the International Academy of Business Disciplines (IABD) held in Las Vegas, Nevada, April 8 - April 10, 2010.This volume is part of the continuing effort of IABD to make available current research findings and other contributions to practitioners and academics.

The International Academy of Business Disciplines was established in 1988 as a worldwide, not-for-profit organization, to foster and promote education in all of the functional and support disciplines of business.The objectives of IABD are to stimulate learning and increase awareness of business problems and opportunities in the international marketplace and to bridge the gap between theory and practice.The IABD hopes to create an environment in which learning, teaching, research, and the practice of management, marketing and the other functional areas of business will be advanced.The main focus is on unifying and extending knowledge in these areas to ultimately create integrating theory that spans cultural boundaries.Membership in the IABD is open to scholars, practitioners, public policy makers, and concerned citizens who are interested in advancing knowledge in the various business disciplines and related fields. The IABD has evolved into a strong global organization since its establishment, due to immense support provided by many dedicated individuals and institutions.The objectives and far-reaching visions of the IABD have created interest and excitement among people from all over the world.

The Academy is indebted to all those responsible for this year’s Conference, particularly, Paul Fadil, University of North Florida, who served as Program Chair, and to those who served as active track chairs.Those individuals did an excellent job of coordinating the review process and organizing the sessions.A special thanks also goes to the IABD officers and Board of Directors for their continuing dedication to this conference. Our appreciation also extends to the authors of papers presented in the conference.The high quality of papers submitted for presentation attests to the Academy’s growing reputation, and provides the means for publishing this current volume.

The editors would like to extend their personal thanks to Dr. William Rohlf, Interim Director of the Breech School of Business, Drury University, Dr. Daniel J. Gelo, Dean of the College of Liberal Arts, The University of Texas at San Antonio, and Dr. Otis A. Thomas, Dean of the School of Business and Management, Morgan State University for their support. Rodney A. Oglesby

H. Paul LeBlanc III
Marjorie G. Adams

i

TABLE OF CONTENTS
CHAPTER 17: INSTRUCTIONAL& PEDAGOGICAL ISSUES .................................409 The Global MBA: Strategic Options for Going International
Robert A. Page, Southern Connecticut State University
Henry Hein, Southern Connecticut State University
Jacob Atland, Southern Connecticut State University.................................................410 End User Engagement In An Analysis and...
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