July 16, 2012
Business Research Methods Part I
Electronic books are becoming more popular because it offers portability, flexibility, larger capacity, and affordability. Barnes and Noble recognize the need to evaluate this change and therefore conduct a business research to determine the best approach to modify the business strategy. The learning team will determine an appropriate business research method to conduct a survey. The survey will be a series of questions from this organizational dilemma to this problem. Defining the problem will assist in determining an appropriate research design that will include characteristics, such as independent and dependent variables, and operational definitions. Additionally, the research will provide a sample design to use for collecting data. Organizational Dilemma
The dilemma that Barnes and Noble face is how sales of online reading materials will affect the sales of traditional books. With new technology available for electronic devices and the high use of these devices to read traditional book online can affect the book sales at the brick and motor stores of Barnes and Noble. A research plan has to be put in place to see how the sale of electronic reading materials will affect Barnes and Noble’s brick and motor book sales to the public. By trending the data from the research, Barnes and Noble can make a decision on how to meet the product demands of customers and provide what they want as far as electronic reading material is concern as well as traditional books. Research Design
A qualitative research design method will determine how electronic books will impede the sales of hardbound and paperback books. This type of method evaluates human behavior is ideal in reviewing the specific impact it has on Barnes and Noble. The independent variables are the Internet and the flexibility that people want with his or her Nook or other electronic devices. The dependent...