Soup in Glass Jars Case Study Questions
Week-04 Case Study
By
Sreenivasulu Reddy Kandukuri
1. What have you learned about the potential market for soup in glass jars?
As far as I am concerned the possible market for soup in the glass jar will be good. The prospect of ready-to-eat soup in the glass jar will increase the market to some extent. People will be attracted with the advantage of heating the soup with its original container than heating it by emptying the contents into another container as it saves time. Most of the people are so busy with their work life and for such people this will be a real option than the canned soup.
2. What else would you like to know?
The survey is conducted by only 600 people, and data is given as a table, it will be better to get an idea about the details of the individuals whom the survey was made, in simple the demographic information of the individuals. The survey is done by asking that they are willing to pay .20$ more, but they had not questioned if they buy the product if they make it at the canned soup price. I would also like to get a clear idea about the attitudes of the people on whom the survey was made.
3. How else would you assess people’s attitudes toward this concept?
Assessing the people’s attitude while doing a survey is the most important aspect, and it is done by using different methods. Some of the methods are Effective and liking a component, knowledge component, intention or action behavior. These are the various concepts of measurement that will give an idea about the individuals and their individuals about the product.
By
Sreenivasulu Reddy Kandukuri
1. What have you learned about the potential market for soup in glass jars?
As far as I am concerned the possible market for soup in the glass jar will be good. The prospect of ready-to-eat soup in the glass jar will increase the market to some extent. People will be attracted with the advantage of heating the soup with its original container than heating it by emptying the contents into another container as it saves time. Most of the people are so busy with their work life and for such people this will be a real option than the canned soup.
2. What else would you like to know?
The survey is conducted by only 600 people, and data is given as a table, it will be better to get an idea about the details of the individuals whom the survey was made, in simple the demographic information of the individuals. The survey is done by asking that they are willing to pay .20$ more, but they had not questioned if they buy the product if they make it at the canned soup price. I would also like to get a clear idea about the attitudes of the people on whom the survey was made.
3. How else would you assess people’s attitudes toward this concept?
Assessing the people’s attitude while doing a survey is the most important aspect, and it is done by using different methods. Some of the methods are Effective and liking a component, knowledge component, intention or action behavior. These are the various concepts of measurement that will give an idea about the individuals and their individuals about the product.