Business reseach method

Feminine Car: A concept study
BUSINESS RESEARCH METHODS RESEARCH METHODOLOGY REPORT ON
THE CONCEPT OF A FEMININE CAR
Feminine Car: A concept study

TABLE OF CONTENTS

1. Background

2. Problem Definition
a. Statement of objective b. Hypothesis

3. Research design
a. Secondary Data
 Internet
 Literature
b. Design of collection method
 Questionnaire Design
 Survey
 Scaling Techniques c. Sampling Process
 Target population
 Sample Size
 Sampling technique d. Sample gathering

4. Data processing and analysis a. Data analysis
 Assimilation using Pivot table
 Pie charts

5. Conclusion
a. Summary
b. Recommendation b. Limitations
c. Appendix
d. References

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1. Background
Feminine Car: A concept study

The car industry in particular has always been a male domain with manufacturers focused on the masculine aspect and building vehicles which appeal to men. Today’s cars designs are the expression of the thoughts of an industry dominated by men. The early 1990s, it was quite a discovery to see women drive a car in India. It was completely a male domain and women mostly used public transport or were led by chauffeur - driven cars. One of the limiting factors was the kind of cars that were available in the Indian market at that time; cars were often bulky and difficult to drive. Today, the Indian woman has moved beyond her traditional roles. The transition from a humble homemaker to a tech savvy, independent, decision maker has happened and women in India today occupy important places in the society.
Maruti brought in the small car that was easy to drive in the Indian sub-continent. Today the latest technology