Business Report on Ryan Air
1. Terms of reference
3.1 External analysis
3.1.1 Legal issues
1. Terms of reference
This report is an analyse of the low cost airline Ryan Air. It is going to look at the external factors influencing the industry and analyse the internal factors using a SWOT analysis. The report is written by Nicolas Harmsen for NH consultants, a management consultancy with international customer base. Its purpose is to give the management of Ryan Air recommendations based on the external and internal analysis.
The Internet was the main source of information for this report. Mainly search engines, but also the corporate website and Websites such as Yahoofinance.com or the Financial Times website. But the author also used the Regents College database to research articles about the topic.
Ryan air was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK as an alternative to the state monopoly carries Aer Lingus. Initially, Ryan Air was a full service conventional airline with two classes of seating, leasing three different types of aircraft.
The company began to introduce a low cost operating model in the early 1990s. Ryan air operates 74 aircraft including 41 Boeing 737-800 "next generation aircraft, the Company offers approximately 475 scheduled flights per day serving 84 locations in the U.K., Ireland and continental Europe. Offering widely-available low fares, Ryan air carried more than 23 million
Passengers during 2004. Major achievements for the company include overtaking Easy jet to become Europe's largest airline in terms of passengers as well as overtaking British Airway's UK/Europe traffic. (O'Cuilleanain, 2004)... [continues]
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