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Project Report

Attributes That Customer prefer in buying
Smartphone

BYVivek Barad
Aditya Chandra

Table of Contents
1.

EXECUTIVE SUMMARY ..................................................................................................... 4 1.1

Major Findings ................................................................................................................. 4

1.2

Observations ..................................................................................................................... 4

2.

INRODUCTION ..................................................................................................................... 5 2.1

What is consumer buying behaviour? .............................................................................. 5

2.2

Stages of consumer buying behaviour: ............................................................................ 5

2.3

Types of consumer buying behaviour: ............................................................................. 6

2.4

Today’s Indian consumers: .............................................................................................. 6

3.

RESEARCH PROBLEM ........................................................................................................ 7

4.

OBJECTIVE OF THE STUDY ............................................................................................... 8

5.

RESEARCH METHODOLOGY ............................................................................................ 9 5.1

Research objectives .......................................................................................................... 9

5.2

Research problem ............................................................................................................. 9

5.3

Research design ................................................................................................................ 9

5.4

Information needs ........................................................................................................... 10

5.5

Research instruments- .................................................................................................... 10

5.6

Sampling plan ................................................................................................................. 10

6.

SOURCES OF DATA ........................................................................................................... 11

7.

DATA COLLECTION .......................................................................................................... 12

8.

METHODS OF DATA COLLECTION................................................................................ 13 8.1

Paper-Pencil questionnaires:- ......................................................................................... 14

8.2

Web-based questionnaires:- .......................................................................................... 14

9.
10.

INSTRUMENTS USED ........................................................................................................ 15 TOOLS & TECHNIQUES PLANNED FOR ANALYSIS ............................................... 16

10.1 Cluster analysis .............................................................................................................. 16 10.2 Discriminant analysis ..................................................................................................... 16 10.3 Regression analysis ........................................................................................................ 17 10.4 Anova – analysis of variance ......................................................................................... 17 11.

LITERATURE REVIEW .................................................................................................. 18

12.

SWOT ANALYSIS OF COMPANIES...
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