Business Redesign for Healthlite Yogurt Company
Business Structure Healthlite’s corporate headquarters is located in Danbury, Connecticut. All production takes place in processing plants that are located in New Jersey, Massachusetts, Tennessee,
Illinois, Colorado, Washington, and California. Healthlite Yogurt Company has 20 sales regions, each with approximately 30 sales representatives. Healthlite has a 12 person in marketing division at corporate headquarters. Products Yogurt and related health products and new yogurt based products which would include frozen desserts and low-fat salad dressings. Major Business Processes for Sales
The following are the way Healthlite conducts business in a day-to-day basis:
· Sales persons must write up hard-copy tickets to place orders through the mail or by fax.
· Each salesperson stores and retrieves data for assigned customer accounts using the minicomputer system in the regional office.
Higher client satisfaction due to value-added customer service is one positive result.
Decision-making can be improved because the information systems used are more efficient and can provide them accurate and updated data in real time.
Improvement in control of resources (materials, labor and products) and organizational planning.
Increased job satisfaction for employees’ particularly regional sales people whose jobs are now greatly facilitated with the aid of the new system.
Major Business Process Changes
The following major changes are required for the business redesigning plan.
Eliminate the need for hard-copy tickets to place orders.
Enter sales orders directly into enterprise-wide system instead of using around 20 workers at corporate headquarters to sort and to enter order tickets which could reached up to 500,000 order tickets per week. This also allows all systems users to have access to this data for analysis purposes.
Do without the need of using snail mail and fax machines for taking orders. The new business
Illinois, Colorado, Washington, and California. Healthlite Yogurt Company has 20 sales regions, each with approximately 30 sales representatives. Healthlite has a 12 person in marketing division at corporate headquarters. Products Yogurt and related health products and new yogurt based products which would include frozen desserts and low-fat salad dressings. Major Business Processes for Sales
The following are the way Healthlite conducts business in a day-to-day basis:
· Sales persons must write up hard-copy tickets to place orders through the mail or by fax.
· Each salesperson stores and retrieves data for assigned customer accounts using the minicomputer system in the regional office.
Higher client satisfaction due to value-added customer service is one positive result.
Decision-making can be improved because the information systems used are more efficient and can provide them accurate and updated data in real time.
Improvement in control of resources (materials, labor and products) and organizational planning.
Increased job satisfaction for employees’ particularly regional sales people whose jobs are now greatly facilitated with the aid of the new system.
Major Business Process Changes
The following major changes are required for the business redesigning plan.
Eliminate the need for hard-copy tickets to place orders.
Enter sales orders directly into enterprise-wide system instead of using around 20 workers at corporate headquarters to sort and to enter order tickets which could reached up to 500,000 order tickets per week. This also allows all systems users to have access to this data for analysis purposes.
Do without the need of using snail mail and fax machines for taking orders. The new business
Bibliography: Pearson Education. (2004). Redesigning Business Processes for Healthlite Yogurt Company. Retrieved on December 12, 2005, from http://wps.prenhall.com/ca_ph_laudon_MIS_1/0,6507,147471-,00.utf8.html Ward, S. (2005). CRM (Customer Relationship Management). Retrieved on December 12, 2005, from http://sbinfocanada.about.com/cs/marketing/g/crm.htm Vargas. M. (2005). CRM. Retrieved on December 12, 2005, from http://retailindustry.about.com/library/terms/c/bld_crm.htm Maly, Jody. (2002, February). The Roadmap to Implementing Technology Solutions in the 21st Century. Retrieved on December 12, 2005, fromhttp://www.identitech.com/industry/articles/Enterprise-Wide_2-25-02.pdf#search= 'define%20enterprisewide%20solutions '