Business Redesign for Healthlite Yogurt Company

Topics: Sales, Customer relationship management, Business process Pages: 7 (1980 words) Published: December 10, 2011
Business Structure

Healthlite’s corporate headquarters is located in Danbury, Connecticut. All production takes place in processing plants that are located in New Jersey, Massachusetts, Tennessee, Illinois, Colorado, Washington, and California. Healthlite Yogurt Company has 20 sales regions, each with approximately 30 sales representatives. Healthlite has a 12 person in marketing division at corporate headquarters.


Yogurt and related health products and new yogurt based products which would include frozen desserts and low-fat salad dressings.
Major Business Processes for Sales
The following are the way Healthlite conducts business in a day-to-day basis: · Sales persons must write up hard-copy tickets to place orders through the mail or by fax. · Each salesperson stores and retrieves data for assigned customer accounts using the minicomputer system in the regional office. Higher client satisfaction due to value-added customer service is one positive result. Decision-making can be improved because the information systems used are more efficient and can provide them accurate and updated data in real time. Improvement in control of resources (materials, labor and products) and organizational planning. Increased job satisfaction for employees’ particularly regional sales people whose jobs are now greatly facilitated with the aid of the new system. Major Business Process Changes

The following major changes are required for the business redesigning plan. Eliminate the need for hard-copy tickets to place orders.
Enter sales orders directly into enterprise-wide system instead of using around 20 workers at corporate headquarters to sort and to enter order tickets which could reached up to 500,000 order tickets per week. This also allows all systems users to have access to this data for analysis purposes. Do without the need of using snail mail and fax machines for taking orders. The new business system allows orders to be placed directly through the web site. No longer need to mail printed reports for individual salespeople and sales offices. Salespeople can access the system for needed information at anytime. Sales representatives no longer need to write and mail monthly reports to regional headquarters. Sales information can be accessed from the system. Managers can access up-to-date sales data in the new system anytime they need them. They no longer need to call subordinates and piece information together to update their reports.

Announcements, promotional campaigns and pricing discounts can be quickly disseminated though the enterprise-wide system. Thus, helps in improving communication processes between sales managers and sales representatives. Customer Relationship Management tools are available to help with ordering. Customer history management, complaints, and real-time tracking service are also available for use.

Reduce the time involved to process orders since faxing and mailing will no longer be required in order to place orders. As a result, this would enable shipments to be delivered on time. Thus, promoting customer satisfaction.

Major New Technology Components of the Plan
Upon analysis of Healthlite’s needs to implement technology to support the new business processes, an enterprise system comes highly recommended. This is so because an enterprise can best meet the demands and requirements. An enterprise system could link enterprise-wide information processes in turn improving the overall business efficiency. When the entire company is able to use a single software system, all departments can share information readily and freely. Enterprise systems enable the company to avail of a wide-ranging information system technology platform. This technology platform provides a single data warehouse or a databank that can be accessed by different departments to input and to obtain enterprise-wide information. Also, the new system...
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