A BUSINESS PUROPOSAL
Prepared By Shirish Dhungel
May 14, 2013
Wal-Mart Stores, Inc. (Wal-mart) was established on October 31, 1969, it operates retail stores in various formats around the world. “Everyday low prices” is the Company’s pricing philosophy under, which it price items at a low price every day. The Company’s operates in three business segments: the Wal-mart U.S. segment, the Wal-mart International segment, and the Sam’s Club segment. During the fiscal year ended January 31, 2012 (fiscal 2012), its Wal-mart U.S. segment accounted for approximately 58.9% of its net sales and operates retail stores in various formats in all 50 states in the United States and Puerto Rico, as well as Wal-mart’s online retail operations, wal-mart.com.
Its Wal-mart International segment consists of retail operations in 26 countries. During fiscal 2012, this segment generated approximately 29.0% of its net sales. The Wal-mart International segment includes a range of formats of retail stores, restaurants, Sam’s Clubs and online retail operations, which operate outside the United States. Its Sam’s Club segment consists of membership warehouse clubs operated in 47 states in the United States and Puerto Rico, as well as the segment’s online retail operations, samsclub.com. During 2012, Sam’s Club accounted for approximately 12.1% of its net sales.
Introduction (Wal-mart U.S. segment)
As a mass merchandiser of consumer products, the Wal-mart U.S. segment operates retail stores in all 50 states. Wal-mart U.S. does business in six merchandise units, including grocery, entertainment, health and wellness, apparel and home. In order to full fill the demands of the consumers and to keep up with the latest trend of the technology under entertainment segment Wal-mart always introduces new and different ways to satisfy its consumers. Some of the examples are as follows: Wal-mart has a kiosk where you can print your event tickets. From movie tickets to concert tickets, you can pay and print at the same time no need to wait to get it through your mail box or in an e-mail. Similarly you can choose photos to print from the convenience of your home and can be picket at the local Wal-mart whenever you feel like. From the convenience of your home you can order you purchase through Wal-mart.com and can be picked at your nearest Wal-mart. This process is also known as Site to Store Purchase.
According to the Internet Retailer top 500 guide, Wal-mart comes number four expecting to generate $9 billion in global e-commerce revenue in its currents fiscal year, ending Jan 31, 2014. In comparison, Amazon.com Inc., No. 1 in the Top 500, had $48.08 billion in sales.
Wal-mart has some serious catching up to its e-commerce competitors. Wal-mart has a lot of work to do to make sure to be efficient and to satisfy their online customers.
Statement of Problems
First, communication is the key to be success in a business. Business communication is any communication used to promote a product, services or organization with the objective of making a sale. There are two types of communication:
1. Internal communication
Under internal communication there are three stages. First, upward communication: communication between lower level employees to a higher level employee. Second, downward communication: communication taken place between the higher level employee such as CEO giving orders or communicating to lower level employees. Third, horizontal communication: where on the same level of hierarchy in an organization communicating such as annual meeting or board of directors.
2. External communication
In order to carry out business activities, communication that takes place outside the business can be called external communication.
Second, all the businesses want their customers to return back to them to be a repeat or regular...