Business Proposition
Business proposition
Customers can find Rolex watches about their price lists at their official website or other relevant website. For example, a customer prefers to buy a Rolex Submariner and find a lot of research about this product through official website, social networking for example Facebook. They also can gather the information through friend opinion. Both countries are promoting the same products but why Rolex watches in Malaysia is much more expensive than outstation and people still prefer to buy at Malaysia. The reason is government policy or we should say currency because different country has different currency. Another reason for this is taxation for warranty. If their watches are not functioned well, customer can claim their watches for services at Rolex Services Center located at Menara Dion, Jalan Sultan Ismail for free because the services are including in the list price when customer purchases their products.
-Quality materials (function)
- design (official website)
-Rolex watches have celebrity to promote their watches for example Roger Federal, James Bond. This strategy bring customer feel that they are such an important or getting more popular if they are wearing Rolex watches that promote by celebrity.
Rolex watches mostly target on high income and status people because they can afford the price. We know that Rolex is luxury but why people still prefer to buy Rolex rather than other brand? The reason is a lot of people know about Rolex well because world of mouth. When people talk about Rolex they will know that this product is a Rolex.
Return in Investment( ROI)
Value proposition
What is the competitive advantages does Rolex have and other competitor do not have? The answer is waterproof casing. Customers are being aware about the resistance about their watches. Rolex The Rolex Deepsea is water resistant to a depth of 3,900 metres (12,800 feet) and built to meet the exacting demands of professional divers (Rolex, 2013.)
Customers can find Rolex watches about their price lists at their official website or other relevant website. For example, a customer prefers to buy a Rolex Submariner and find a lot of research about this product through official website, social networking for example Facebook. They also can gather the information through friend opinion. Both countries are promoting the same products but why Rolex watches in Malaysia is much more expensive than outstation and people still prefer to buy at Malaysia. The reason is government policy or we should say currency because different country has different currency. Another reason for this is taxation for warranty. If their watches are not functioned well, customer can claim their watches for services at Rolex Services Center located at Menara Dion, Jalan Sultan Ismail for free because the services are including in the list price when customer purchases their products.
-Quality materials (function)
- design (official website)
-Rolex watches have celebrity to promote their watches for example Roger Federal, James Bond. This strategy bring customer feel that they are such an important or getting more popular if they are wearing Rolex watches that promote by celebrity.
Rolex watches mostly target on high income and status people because they can afford the price. We know that Rolex is luxury but why people still prefer to buy Rolex rather than other brand? The reason is a lot of people know about Rolex well because world of mouth. When people talk about Rolex they will know that this product is a Rolex.
Return in Investment( ROI)
Value proposition
What is the competitive advantages does Rolex have and other competitor do not have? The answer is waterproof casing. Customers are being aware about the resistance about their watches. Rolex The Rolex Deepsea is water resistant to a depth of 3,900 metres (12,800 feet) and built to meet the exacting demands of professional divers (Rolex, 2013.)