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BUSINESS PROBLEMS ANALYSIS

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BUSINESS PROBLEMS ANALYSIS

  • Course: Technical writting
  • Professor: Mr.Golding
  • School: Musaeus Collage
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Handle your valuable people and marketing skills effectively in order to win the match. 1.Introduction
a)Purpose
b)Scope
c)Method
d)Company Background
2.Problems
a)Lack of Performance evaluation and recruitment process
b)Lack of Marketing Practices
3.Solutions
a)HR Solution
i.Introducing a proper recruitment and evaluation system
b)Marketing Practices Solution
i)Introducing SERVQUAL tools
ii)Introducing various discounted packages.
4.Conclusion
5.References

1. Introduction
1.1Purpose
The purpose of this report was analyze two main business issues which is affected for HR functions and Marketing practices in Mihin Lanka and recommended a suitable solutions for their issues.
1.2 Scope
The report is limited to discuss business issues from the perspective of Human resource Limitations and Marketing Limitations that can be affect to the Mihin Lanka development. The study will be conducted only within the how to train and evaluate their managerial skills by implementing proper recruitment and evaluation system. And also identifying the factors behind the poor knowledge on marketing practices by introducing SERVQUAL tools and various discounted packages.

1.3 Method
The information used in this report was collected through an interview with Assistant Manager Mr.Prageeth Suranga at Mihin Lanka.
1.4 Company Background
Mihin Lanka was launch in 2007 and owned by the Sri Lankan Government. It is the one of the leading low fare airline based in Colombo Sri Lanka. The current Chief Executive officer is Mr.Kapila Chandresena. Mihin Lanka operating to a growing range of destinations in the Indian Sub-continent, Middle East and South East Asia. It code shares with its partner Sri Lankan Airlines on several routes, as part of a partnership joining between the two airlines. Currently it operates three aircraft. They mainly concentrates in the theme to safely transport their passengers to their destination, most affordably and...