Business Problem Proposal

Topics: Marketing, Dublin, Irish people Pages: 3 (917 words) Published: May 19, 2008
Running head: Business Problem Proposal

Business Problem Proposal

Anheuser Busch

1. Business Related Problem
Anheuser Busch has seen success in the United States for decades. However, there are still problems and areas of improvement that could help to bring the business to the next level. In this business problem proposal Team C will discuss how, when and where Anheuser Busch should introduce some of their products overseas. There will be many issues that need to be addressed before any implementation can to occur. Anheuser Busch would have to begin by verifying that the country has the potential customer base too support their product. In order to get a complete understanding of the potential customer base the company must consider age, gender, and region. Another factor to be evaluated is the number of bars and clubs located in the selected cities.

2. Analysis Related to the Importance of the Problem
There is significant evidence that proves that Anheuser Busch is not the leading provider of beer in Ireland. Ireland, per survey, has been proven to consume the third most amount of beer per volume of people. There is a large market to be contended with. Ireland is a country with a population of slightly under six million (2006/7), “with almost 4.25 million in the Republic of Ireland (1.7 million in greater Dublin) and an estimated 1.75 million in Northern Ireland (0.6 million in greater Belfast).”

Ireland’s most popular beers are Guinness and Arthur Guinness. These two companies have gone head to head for years. Guinness has also had success in the United States beer market. It is now the time for Anheuser Busch to implement their beer in Guinness’ most popular market – Ireland.

3. Evidence to Support the Significance of the Problem

In almost every industry there is a desire to expand and grow companies globally. When expansion is consider it is usually in unfamiliar territory. This is why there needs to be significant research done in...
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