This course in Business Policy and Strategic Management is framed to help the students to learn the concepts related to Business Policies and Strategic Management so as to understand how a successful Business Policies and Strategies are framed at different levels of Management for organizational success and smooth functioning of an organization in today’s dynamic environment.
I Introduction to Business Policy & Strategic Management: [9%] - Definition, Concept, Objective and Significance
- The levels at which strategy operates
- Characteristic of Strategic Management
- An Overview: Strategic Management Process
- Concept of Strategic Decision Making
II Strategy Formulation: [20%]
- Understanding Strategic Intent: Vision, Mission, Business Definition, Goals and Objectives
- Concepts of Strategic Stretch, Leverage & Fit
- Environment Appraisal: Concept & Environmental Sector; PEST Analysis - Organizational Appraisal: Concepts & Capability Factors ; Porter’s Value Chain Model
- Framework for developing Strategic Advantage
- SWOT Analysis as a Tool for assessing Organizational Capabilities and Environment Opportunities
- Type of Strategies: Corporate Level (Concept of Grand Strategies) , Business Level and Functional Level.
- Guidelines for Crafting Successful Business Strategies
III Strategy Analysis and Choice: [22%]
- Corporate Level Strategy Analysis: BCG Matrix & GE 9 cell Matrix, - Business Level Strategy Analysis: Life Cycle Analysis,
Porter’s Five Forces of Industry Analysis
- Concept of Strategic Decision Making.
- Subjective Factors in Strategic Choice and Process of Strategic Choice IV Strategy Implementation: [18 %]
- Interrelation Between Strategy Formulation and Implementation - Aspects of Strategy Implementation
- An overview of Project, Procedural Implementation, Resource Allocation - Structural Implementation: An overview of: Structural Consideration,...