BUSINESS POLICY & STRATEGIC MANAGEMENT
This course in Business Policy and Strategic Management is framed to help the students to learn the concepts related to Business Policies and Strategic Management so as to understand how a successful Business Policies and Strategies are framed at different levels of Management for organizational success and smooth functioning of an organization in today’s dynamic environment.
I Introduction to Business Policy & Strategic Management: [9%] - Definition, Concept, Objective and Significance
- The levels at which strategy operates
- Characteristic of Strategic Management
- An Overview: Strategic Management Process
- Concept of Strategic Decision Making
II Strategy Formulation: [20%]
- Understanding Strategic Intent: Vision, Mission, Business Definition, Goals and Objectives
- Concepts of Strategic Stretch, Leverage & Fit
- Environment Appraisal: Concept & Environmental Sector; PEST Analysis - Organizational Appraisal: Concepts & Capability Factors ; Porter’s Value Chain Model
- Framework for developing Strategic Advantage
- SWOT Analysis as a Tool for assessing Organizational Capabilities and Environment Opportunities
- Type of Strategies: Corporate Level (Concept of Grand Strategies) , Business Level and Functional Level.
- Guidelines for Crafting Successful Business Strategies
III Strategy Analysis and Choice: [22%]
- Corporate Level Strategy Analysis: BCG Matrix & GE 9 cell Matrix, - Business Level Strategy Analysis: Life Cycle Analysis,
Porter’s Five Forces of Industry Analysis
- Concept of Strategic Decision Making.
- Subjective Factors in Strategic Choice and Process of Strategic Choice IV Strategy Implementation: [18 %]
- Interrelation Between Strategy Formulation and Implementation - Aspects of Strategy Implementation
- An overview of Project, Procedural Implementation, Resource Allocation - Structural Implementation: An overview of: Structural Consideration,...
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