Business Policy

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BUSINESS POLICY

AND

STRATEGIC MANAGEMENT

TOPIC- Significance of intended and emergent strategies in internal management

Deliberate and emergent strategies together identify intention of action in a corporation. Any business may fall under either deliberate or emergent strategy in the basis of daily operations. However, these strategies more likely occur in large business operations. Both strategies address a focus on the content of strategy. Such content includes initiatives, choices and policies or decision-making. Deliberate strategies mark acts or visions that emphasizes intention. Deliberate strategy in corporations marks a concrete attention to detail concerning business operations. Deliberate strategy outlines exact business intention. These intentions concern the nature of the goals of the organization outside of matters of profit. Deliberate strategy attempts to minimize outside influence acting on business operations. In general, all employees of the company must learn perfect familiarity with future business goals and operations. The business then expects employees to work together in all aspects of accomplishment of these goals. Employees must think through and discuss all actions in the interest of matching company goals. Some refer to emergent strategy as a realized strategy. In the opposite effect, emergent strategy marks a pattern of action that develops over time. An emergent strategy develops withing an organization in the absence of a specific mission and goals. Some business choose an emergent strategy in daily operations to remain flexible to current demands .Most business theorists view emergent strategy as more flexible and upcoming than deliberate strategy. In general, they view emergent strategy as a method of learning while in operation. Dated or unproductive methods fall out of use while new methods of operation gain favor within the corporation. Emergent strategy grows to more predictable patterns of behavior over time. Businesses over time discover profitable methods of operation. Business owners then adopt such profitable operations techniques into a predictable goal somewhat resembling a deliberate strategy.

Introduction – Role of Strategy in improving organisational performance Every organization has to compete for leadership and aspires to leave competition way behind in the highly competitive environment of modern day marketplace. The complex and highly interrelated series of actions and reactions which an organization undertakes are mainly aimed at making the best use of available opportunities and nullifying the lurking threats so that corporate objectives and goals are achieved to the maximum extent possible. The entire gamut of these actions, steps, decisions to act, react, or not to take any action at all, or be proactive before competitors can take the first mover advantage, form what is known as corporate strategy.  Intended Strategy

Intended strategy is nothing but a plan or an intended course of action thought to be most suitable for achieving predetermined corporate goals. Sometimes, if the situation so desires, a ploy or a manoeuvre, tricky, cheeky or otherwise, to surmount an immediate obstacle or to browbeat a serious competitor; is also called a strategy. The basic concept of strategy is that it is pre-planned in nature and is given a proper shape after a lot of brainstorming. Strategy also determines the basic consistency in behaviour and approach of a particular firm towards the economy in general and the market in which it operates in particular. Strategy also formalises the positioning of the firm in the market. By positioning it is meant how a firm would relate with the external environment and what would be its reaction in case of a change in the parameters of such environment. Some...
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