1. Executive Summary2
2. Business Description and Vision2
3. Definition of the Market4
4. Description of Product and Service6
5. Organization and Management8
6. Marketing and Sales Strategy15
7. Financial Management18
1. Executive Summary
Teng Long Barbecue Restaurant is restaurant in Wanda Plaza, Bao shan District, Shanghai. Now, there are 12 employees and 3 investors to operate the restaurant. They focus on barbecue food, and use our heart to service every client that hope use our create spirit and warm heart to make best barbecue and services to every client. Slogan: BBQ in Happy Life
Let the people enjoy the BBQ and have a break in the shopping hour. Vision:
This shop in the Wanda Plaza is the first shop in my company, and in the future I will put my idea to more shopping center or plaza, etc.
Business industry and outlook: Our company's barbecue and those in the high streets and back lanes is different.
Existing market: In our investigation found that: regardless of any high streets and back lanes will have 1-2 different barbecue shop, and now the barbecue market gradually saturated.
Identify target market: One part is the customers who go shopping or take activities in plaza.
The target clients: Because our barbecue shop opened in Wanda Square, so our target groups mostly in Wanda Square inside the crowds.
Share of the market you currently or anticipate: In barbecue industry, using its unique advantages of the products and advanced marketing mode has become Chinese barbecue industry leader, strive to build China's first brand barbecue.
Chicken Wing Skewer| Beef | Mutton Skewer|
Saury| Scallop| Oyster|
Mushroom Skewer| Eggplant Skewer| Photo Skewer|
Organization and Management:
Edward (one of the investor) will adjunct the shop manager and employ 2 chefs to cook the barbecue, 8 waiters and waitress to service the customer, and 2 cashiers.
Marketing and Sales Strategy:
1. Distributed leaflets at the bus station and subway station to promote the activity” buy two and give one more”. 2. In the front of the shop to set up a billboard to let know the information of the shop and leaflets distributed at the gate of the plaza 3. Provide the free try for low piece product, it will leave a good impression for people, which play a role of propaganda, play an indirect role of sales promotion.
We provide three of sheets include: Estimate of start-up costs, Balance Sheet and Income Statement.
2. Business Description and Vision
Teng Long Barbecue
Teng Long Barbecue Restaurant is a new style restaurant. Locate in Wanda Plaza, Bao shan District, Shanghai. There are 12 employees and 3 investors to operate the restaurant. We focus on barbecue food, and use our heart to service every client that hope use our create spirit and warm heart to make best barbecue and services to every client.
Company Goal and Objective:
Short-term: become the best barbecue restaurant in Wanda Plaza. Medium-term: Use 3 years to open 2 or 3 branches in other big plaza in Shanghai. Long-term: to be a famous barbecue brand in Shanghai, and open more than 30 branches in every big plaza in Shanghai.
Slogan: BBQ in Happy Life
Let the people enjoy the BBQ and have a break in the shopping hour.
This shop in the Wanda Plaza is the first shop in my company, and in the future I will put my idea to more shopping center or plaza. These locations are all have a huge visitors flow, and comparing with other snack, we have the price advantage. Besides plaza, school will be another place to choose in the future, but the strategy will be different.
3. Definition of the Market
Business industry and outlook
Barbecue as a kind of food which the majority of the urban youth in favor. Our company's barbecue...